Worgen said:
This sounds like the old shareware method, give you a few levels for free then you have to buy the rest.
Couldn't be further from the truth. The old shareware concept was more of a "here's a demo, if you like the game you can buy the rest for XX dollars". F2P or Pete's new I2P (which I personally think is splitting hairs) works more on the auction phenomenon.
Auctions are a great way to sell things which have a hard to pin down value. It's because people have a tendency to get sticker shock. If I have a car that would normally sell for 50 to 100 thousand and I ask 75 for it even people that could easily afford the car would go "75,000 are you nuts?" But if I put the car in an auction I might only get 50 to 60 but I might get the full 100 or more, because each bid is only 5,000 and 2 or 3 people get caught up in the excitement of bidding and bid the car up.
These games take advantage of the same thing. You're playing along and enjoying yourself and the game in one way or another tells you, for only 99 cents you can have this game enhancing feature. Most people go, "WTF, it's only 99 cents" and they do it. Over and over again because they lose track of how many times they've done it. Next thing they know they've spent 70 bucks on a game that wouldn't of sold, under the old pay once model, for more than 20.
A even more insidious trick is one they've learned from casinos. There's a reason many casinos use chips for everything. While they represent money it's hard to view them in the same light so people will often be less cautious when betting with chips then with real cash. That's why many F2P games have an in game currency that you buy with cash instead of straight cash transactions. 5 or 10 bucks for a digital mount might sound out of line. But for 450 megastar jewels it creates less of a negative reaction even if you bought them in lots of 1000 for 30 bucks which would make the mount cost 13.50.
F2P is a very insidious marketing method that takes advantage of our human weaknesses. What's worse is a lot of publishers (like EA)are becoming really brasen with their calculated methods to separate a person from their cash. What's worse is there's enough people that still fall for it, even when it's really obvious what they're doing, that it's still sadly worth the effort and any bad PR it might bring.