So, it's an entire article dedicated to Molyneux talking semantics.
Even the author of the source admits difficulty in getting a straight answer from ol Pete the Liar.
Mark Brown said:
Instead, there'll be monetisation in Godus "that hasn't existed before". And it will be as "fresh and as new and as different from anything you've ever seen in any game", he adds, in one of his now-typical promise-the-moon sales pitches.
He's [Molyneux] cagey about the finer details of Godus's monetisation, so getting him to divulge concrete examples is like pulling teeth.
We know the model, Pete, and a good number of us know how investment models work.
There is nothing innately evil about the F2P game model but it is a service-centric model, which means the player is far more dependent on the developer than in a classic game. And because of that dependency, it's both easier and more tempting to just jerk customers around for more money; a fact that's being exploited more and more as time goes on.
The timing and subject of this article is no accident; Pete is doing his best to distance his game from the recent fallout of the Dungeon Keeper fiasco (which was more of the proverbial "last straw" than anything; this freemium gouging shit has had a reckoning long overdue).
(Speaking of Dungeon Keeper...that was no accident either. The market let it happen.)
But back to the subject: Why the name change from ol' Pete?
To divert attention away from the growing stigma associated with F2P, nothing more.
Attention, that the genre is rightly earning right now as more companies try to pull this shit.
(which I have some issue with because there are legitimately good F2P games out there)
And I imagine that's especially important for a man who, not too long ago, sold a social experiment that was literally nothing but micro-transactions. Pete's proven how invested he is into exploiting the model.