Nintendo Admits 3DS Marketing is "Tricky"

Tiamat666

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The word is out. If it's as awesome as everyone says, it will sell with or without marketing.

I'm starting to get interested in the thing and the only console I ever owned was a Game Boy. The early, big, clunky kind.
 

ZakCanard

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I seem to remember a few years back either Nokia or Samsung doing an ad for bus shelters with a fully interactive touch screen for one of their mobile phones, Nintendo could do something similar with them but with a parallax barrier screen to get over the 3D effect.

For print media, magazine adverts and billboards how about full colour holograms? These guys [http://www.colourholographic.com/] seem to know a trick or two about it, they've done a fair few movie poster holograms over the years.
 

Mr. Gency

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Mukil said:
umm I saw this video on youtube. "what 3DS could look like" ; He manages to show 3D quite well, maybe they should try this!

 

Jesus Phish

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I honestly reckon that Nintendo could just run ads saying "Nintendo 3DS coming ", and it would still sell.

Putting kiosks in retail outlets would be handy too, but when I think about my local retail outlets, the days of them having consols set up to show off the newest games are long gone. I can think of one store out of maybe eigth that actually still has a 360 and PS3 set up demoing games.
 

Natdaprat

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The same way everyone else advertises. Exaggerate it. Use special effects instead of the real technology that mimics it. It wouldn't technically be false advertising if they do it right, and it will get the point across. Is it possible to mimic the 3D effect by simply watching someone use the 3DS? I think it can be done.

Pay me in cash nintendo.
 

GonzoGamer

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Kwil said:
DangNabbit said:
John Funk said:
Nintendo Admits 3DS Marketing is "Tricky"
Nintendo is hoping, he said, that once the system starts getting into peoples' hands, word of mouth will do the rest. In fact, even within Nintendo itself there were many doubters who weren't on board the 3DS train until they saw the technology for themselves, said Konno. "We weren't completely successfully with Virtual Boy so there was a suspicious tone within the company. First, I introduced the latest technology - the 3D panel - attached it to the Wii and showed a demo showing Mario Kart Wii and Animal Crossing"
<a href='/news/view/101962-Nintendo-Admits-3DS-Marketing-is-Tricky'
Woah,am I reading this right? A 3D attachment for the Wii? Did I miss something?
Wouldn't be feasible for most people.. because the technology Nintendo is using requires you to be in a "sweet spot" -- easy enough for a portable handheld, because it's typically only being used by a single person. Really difficult for anything that gets watched by multiple people.

That said, it is going to be interesting to see how the marketing on this thing works. I agree with DarkRyter, a ton of demo booths, not only in game stores but a couple in Walmart etc. The interesting thing is that online shopping is becoming a major component of the economy.. and that's where it's hard to run a test-booth.
That?s the best way for something like this.
I plan on trying it out at the nintendo world store in Rockefeller Center. What they should do is have a bunch of pop-up stores for the holidays. They could sell their products and merchandise and people will get to try the 3ds before buying.
Something like that could hurt them too. If the 3ds ends up being a brain tumor inducing torture devise like the virtual boy they will want their marketing to be as vague as possible.
 

Atmos Duality

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DarkRyter said:
Stick demo stations in every game store known to man.

Kids will find it, play it, and yell "MOM, this is so cool! I want one!"

Everyone else will hear it through word of mouth via trustworthy sources. Such as this site.
Indeed. Word of Mouth is the best form of marketing possible. Once the fire starts, it spreads.
The trick is getting that spark.
 

Vohn_exel

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Rubashov said:
Vohn_exel said:
Onyx Oblivion said:
Thing is, this isn't just another variant of the DS...this is the next handheld, too. This isn't like the DS, the DS Lite, the DSi, and the DSi XL.

This is to the DS what the GBA was to the...GB.
ALL GLORY TO THE HYPNOTOAD THE 3DS IS....wait a second. See, thats just it though. It's just the addition of 3D, the same way the GBC was just the addition of color to the GB. GBA was an entire upgrade to everything. New graphics, new ways to make games. This is an upgrade to the existing handheld, not an entirely new thing. Heck, if we're being picky, the Gamegear almost did what the GBA did in like 94. The only reason I'll eventually buy one is because new games won't work on the DSi anymore.
Um...no, no it's not. Just as the GBA/GBA SP line was an upgrade to the GB/GBC line, so is the 3DS an upgrade to the DS/DSi/etc line. As in, the graphics are greatly improved (to slightly-above-PSP level). It's not just the DS plus 3D.


SirCannonFodder said:
Vohn_exel said:
Onyx Oblivion said:
Thing is, this isn't just another variant of the DS...this is the next handheld, too. This isn't like the DS, the DS Lite, the DSi, and the DSi XL.

This is to the DS what the GBA was to the...GB.
ALL GLORY TO THE HYPNOTOAD THE 3DS IS....wait a second. See, thats just it though. It's just the addition of 3D, the same way the GBC was just the addition of color to the GB. GBA was an entire upgrade to everything. New graphics, new ways to make games. This is an upgrade to the existing handheld, not an entirely new thing. Heck, if we're being picky, the Gamegear almost did what the GBA did in like 94. The only reason I'll eventually buy one is because new games won't work on the DSi anymore.
Right, because this is totally something the DS would be capable of:
Like the GBA to the GB, the 3DS is a totally new system.

Also, if we're being picky, the Atari Lynx [http://en.wikipedia.org/wiki/Atari_Lynx] almost did what the GBA did in like '89.
I see the 3DS as an upgrade to the DS line as the Sp was the GBA. It's the same system to my eyes, just the perfection of that system. Don't get me wrong, I'm not knocking the system, if I didn't have two DS's already, I'd probably want one. But I can't say that I believe it's a different system all together. It's an improvement and perhaps a perfection of the technology, but it's mostly an upgrade to me. Maybe when they come out with a 3DS XL I'll consider getting one.

Edit: Also, that Kid Icarus game looks fun, but after watching it I have decided that Pit shouldn't be allowed to talk. Dante he is not, lol.
 

Rubashov

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Vohn_exel said:
-snippity-snip-

I see the 3DS as an upgrade to the DS line as the Sp was the GBA. It's the same system to my eyes, just the perfection of that system. Don't get me wrong, I'm not knocking the system, if I didn't have two DS's already, I'd probably want one. But I can't say that I believe it's a different system all together. It's an improvement and perhaps a perfection of the technology, but it's mostly an upgrade to me. Maybe when they come out with a 3DS XL I'll consider getting one.

Edit: Also, that Kid Icarus game looks fun, but after watching it I have decided that Pit shouldn't be allowed to talk. Dante he is not, lol.
But that just isn't the case. The SP introduced backlighting and made the same games look prettier without actually supporting a higher level of graphical performance. The 3DS does, in fact, support a higher level of graphical performance. Do you also view the PS3 as merely a new version of the PS2?
 

Owyn_Merrilin

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Vohn_exel said:
I see the 3DS as an upgrade to the DS line as the Sp was the GBA. It's the same system to my eyes, just the perfection of that system. Don't get me wrong, I'm not knocking the system, if I didn't have two DS's already, I'd probably want one. But I can't say that I believe it's a different system all together. It's an improvement and perhaps a perfection of the technology, but it's mostly an upgrade to me. Maybe when they come out with a 3DS XL I'll consider getting one.

Edit: Also, that Kid Icarus game looks fun, but after watching it I have decided that Pit shouldn't be allowed to talk. Dante he is not, lol.
I have to ask: were you even around for the change from gameboy color to gameboy advance? because this is on that level, not on the level of Advance to SP or original to pocket to color. We're talking about a move from 64 bits to, correct me if I'm wrong, 128. Whether it actually is an 128 bit system or not, that demo showed gamecube level graphics, while the current system can barely crank out N64 quality. This is every bit as much a new system as the original gameboy, the original advance, and the original DS were. If you can't see that, you're either blind or trolling.
 

Vohn_exel

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Rubashov said:
Vohn_exel said:
-snippity-snip-

I see the 3DS as an upgrade to the DS line as the Sp was the GBA. It's the same system to my eyes, just the perfection of that system. Don't get me wrong, I'm not knocking the system, if I didn't have two DS's already, I'd probably want one. But I can't say that I believe it's a different system all together. It's an improvement and perhaps a perfection of the technology, but it's mostly an upgrade to me. Maybe when they come out with a 3DS XL I'll consider getting one.

Edit: Also, that Kid Icarus game looks fun, but after watching it I have decided that Pit shouldn't be allowed to talk. Dante he is not, lol.
But that just isn't the case. The SP introduced backlighting and made the same games look prettier without actually supporting a higher level of graphical performance. The 3DS does, in fact, support a higher level of graphical performance. Do you also view the PS3 as merely a new version of the PS2?
No, but would you call a more powerful PS3 with 3D the PS4? It's still the same dual screen system but with upgrades. The PS3 had a new operating system, a new way to read CD's, new processors, ect. So in my eyes, it's just the same thing with new toys added. I must say that I'm surprised that so many people are upset by my belief that it's not a new system. I mean, it's not like I insulted your moms or something.
 

Vohn_exel

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Owyn_Merrilin said:
Vohn_exel said:
I see the 3DS as an upgrade to the DS line as the Sp was the GBA. It's the same system to my eyes, just the perfection of that system. Don't get me wrong, I'm not knocking the system, if I didn't have two DS's already, I'd probably want one. But I can't say that I believe it's a different system all together. It's an improvement and perhaps a perfection of the technology, but it's mostly an upgrade to me. Maybe when they come out with a 3DS XL I'll consider getting one.

Edit: Also, that Kid Icarus game looks fun, but after watching it I have decided that Pit shouldn't be allowed to talk. Dante he is not, lol.
I have to ask: were you even around for the change from gameboy color to gameboy advance? because this is on that level, not on the level of Advance to SP or original to pocket to color. We're talking about a move from 64 bits to, correct me if I'm wrong, 128. Whether it actually is an 128 bit system or not, that demo showed gamecube level graphics, while the current system can barely crank out N64 quality. This is every bit as much a new system as the original gameboy, the original advance, and the original DS were. If you can't see that, you're either blind or trolling.
See my above posts. I don't feel that this is a new system as much as an upgrade. It's still a DS in my eyes, but one with 3D and more power. Maybe thats the way of the future now, instead it being something completely different, it'll be upgrades. I'm not complaining, I'm not hating, I'm just saying that I don't see this as a different system.
 

Rubashov

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Vohn_exel said:
Rubashov said:
Vohn_exel said:
-snippity-snip-

I see the 3DS as an upgrade to the DS line as the Sp was the GBA. It's the same system to my eyes, just the perfection of that system. Don't get me wrong, I'm not knocking the system, if I didn't have two DS's already, I'd probably want one. But I can't say that I believe it's a different system all together. It's an improvement and perhaps a perfection of the technology, but it's mostly an upgrade to me. Maybe when they come out with a 3DS XL I'll consider getting one.

Edit: Also, that Kid Icarus game looks fun, but after watching it I have decided that Pit shouldn't be allowed to talk. Dante he is not, lol.
But that just isn't the case. The SP introduced backlighting and made the same games look prettier without actually supporting a higher level of graphical performance. The 3DS does, in fact, support a higher level of graphical performance. Do you also view the PS3 as merely a new version of the PS2?
No, but would you call a more powerful PS3 with 3D the PS4? It's still the same dual screen system but with upgrades. The PS3 had a new operating system, a new way to read CD's, new processors, ect. So in my eyes, it's just the same thing with new toys added. I must say that I'm surprised that so many people are upset by my belief that it's not a new system. I mean, it's not like I insulted your moms or something.
The 3DS has a new processor. See: http://www.siliconera.com/2010/06/21/this-is-whats-powering-the-3ds-graphics/

I don't know if it will have a new OS, but I can't imagine why it wouldn't. The step from SNES to N64 didn't include a new way to read cartridges AFAIK, so I don't see how that point is relevant (unless you don't view the N64 as a new system, of course). And the PS3 could be regarded as just the same single-screen system with new toys (i.e., better graphics and a blu-ray player) added.
 

crimson5pheonix

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Mukil said:
umm I saw this video on youtube. "what 3DS could look like" ; He manages to show 3D quite well, maybe they should try this!

I can see the commercial for it now. It starts off with a 2D cut out world (think Paper Mario) with some people watching someone play the 3DS from the wrong side. They run around to where they can see the screens and the world becomes 3D.
 

Owyn_Merrilin

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Vohn_exel said:
No, but would you call a more powerful PS3 with 3D the PS4? It's still the same dual screen system but with upgrades. The PS3 had a new operating system, a new way to read CD's, new processors, ect. So in my eyes, it's just the same thing with new toys added. I must say that I'm surprised that so many people are upset by my belief that it's not a new system. I mean, it's not like I insulted your moms or something.
Vohn_exel said:
See my above posts. I don't feel that this is a new system as much as an upgrade. It's still a DS in my eyes, but one with 3D and more power. Maybe thats the way of the future now, instead it being something completely different, it'll be upgrades. I'm not complaining, I'm not hating, I'm just saying that I don't see this as a different system.
The thing is, every system upgrade has been along the same lines. The introduction of completely new interface methods replacing the old as in the Wii and the DS are a huge exception to the rule of new equipment. The 3DS will be a new system in every way except interface -- and even there, it's adding a PSP style analog nub. We're talking new processors, new architecture, heck, it wouldn't surprise me if the cartridges were different in some way -- an analog to the new type of disc read by the PS3. I'm glad that you aren't being as negative towards it as I thought you were, but you're still wrong. This isn't a slight increase in power, like the Gameboy Color and the DSi got; it's a whole new platform, with nearly double the power -- and even a new method of control if you feel like going there.
 

Vohn_exel

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Rubashov said:
Owyn_Merrilin said:
snip times two
I still don't see it as a new system, though. To me it seems like more of an upgrade then a new system. I don't have anything against it, but really the only thing that I'd want from it is the analog nub and the more power. I'll have to get it eventually because I won't be able to play pokemon without it sooner or later.
 

AceDiamond

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Vohn_exel said:
Rubashov said:
Owyn_Merrilin said:
snip times two
I still don't see it as a new system, though. To me it seems like more of an upgrade then a new system. I don't have anything against it, but really the only thing that I'd want from it is the analog nub and the more power. I'll have to get it eventually because I won't be able to play pokemon without it sooner or later.
Hate to throw my hat into this ring (actually that's not true otherwise I wouldn't say anything) but the logic you're using is like saying the Playstation 2 was an upgrade to the Playstation 1 instead of a completely new system. Or that the Game Boy Color was an upgrade to the Game Boy Pocket instead of a new system. In both cases it's not the case since there were titles that would only work with the latter system in my examples. While you can try to view is as an upgrade, the 3DS is a new system.
 

Vohn_exel

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AceDiamond said:
Vohn_exel said:
Rubashov said:
Owyn_Merrilin said:
snip times two
I still don't see it as a new system, though. To me it seems like more of an upgrade then a new system. I don't have anything against it, but really the only thing that I'd want from it is the analog nub and the more power. I'll have to get it eventually because I won't be able to play pokemon without it sooner or later.
Hate to throw my hat into this ring (actually that's not true otherwise I wouldn't say anything) but the logic you're using is like saying the Playstation 2 was an upgrade to the Playstation 1 instead of a completely new system. Or that the Game Boy Color was an upgrade to the Game Boy Pocket instead of a new system. In both cases it's not the case since there were titles that would only work with the latter system in my examples. While you can try to view is as an upgrade, the 3DS is a new system.
Yeah I already had that discussion with someone else...just scroll up :p. But yeah, I guess to me, it's just not that much of a new system. Maybe it's because it's from Nintendo and when they make a new system they usually make something totally different...but to me, it's just an upgrade.