Thanks guys! Please do keep reporting them, it makes them much quicker to identify and clean-up.
All new users on the forum require manual approval and I think the uptick is in part because the automated system we have that flags up bots has become less effective recently. I could become harsher on who I accept into the forum since right now I give unflagged users the benefit of the doubt, even though most turn out to be bots rather than actual new users. This would of course come at the cost of turning away some of the few geninue newcomers we still get here. Thoughts?
I've been flagging the posts they've been making as from "spam bots" with the report button. Is that less effective these days than listing out the names here?
Ok, I'm a little confused here. If the plan is to flood the zone in hopes one in a million is gullible enough to click the link, and then yet more gullible enough to get scammed, then making that link tiny, out of the way, and poorly visible in dark mode, seems kind of counterproductive.
Much as it galls me to say it, I actually have some insight into this.
The long and short of it is that it's a "black hat" off-page SEO tactic. See, Search Engines don't just recommend your page based off of "did they say something relevant to this search". It uses a complex algorithm that recommends sites based off a synthesis of factors, including site relevance, content topicality, perceived authority, and reputation. And one of the components feeding into those factors is what we call "backlinks" (other sites linking back to your site).
The catch is that getting a good backlink is both very hard and very time consuming. Like "requires a lot of cold call outreach humbly suggesting ways that name dropping your product - like in a CNET 'listicle' - would be good content for them, and you should only expect a 5-15% success rate." And as a further wrinkle, Search Engines get suspicious if it looks like you paid for the backlinks (and didn't flag them as such so that search engine can deemphasize them) either monetarily or through link trading. They want them to be
organic and based on merit. And they will penalize you if they think your backlink profile is suspicious.
Thing is...it's also a bit of an open secret that buying backlinks is still extremely common. Usually not in the form of directly purchasing it from the hosted site, but in the form of outsourcing it to agencies or freelancers. Now, many of these play by the rules and use white hat tactics. But a lot of them - particularly those which 'guarantee' a lot of backlinks, often for a pittance - those black hat tactics result in a toxic backlink profile. Yes, they
created all those backlinks, but most of them get taken down by the site admins within a day or so, and the quality of the links generated are so bad and the tactics so brazen that it
hurts rather than helps the client site.
There's a solid analogy here to "buying site traffic", which is usually achieved the same way a DDOS attack is: By flooding the site with bots. Granted, a DDOS does it to overload the site, while buying traffic scales it down to 'survivable' levels because it only wants to use the bots to trick analytics programs into thinking a lot of people visited the site. But while the goal is different, the method is pretty much the same. And that makes it a very dishonest way to 'increase site traffic'. Yes, you can say the site got a lot more 'hits', but they're literally false positives
and not actually useful for the client.
Returning to the topic at hand, when someone promises you a high volume of backlinks, that's a big red flag, and usually means that they'll 'accomplish' this through what we call "link building bots", which are designed to do exactly what we've been seeing: join forums and comment in blogs and spam them with content that includes links to the client site. This allows them to
technically say that they produced "X" backlinks, but they're functionally worse than worthless because not only do modern forums automatically include the nofollow attribute to user posted links, those posts will they quickly be flagged as suspicious by Search Engines, which will then
penalize the client.
And moreover, for posts like those, the only ones that can be expected to survive - so to speak - will mostly be on neglected boards, which Search Engines don't like anyways. Standard procedure for backlinks is not just creating quality backlinks on good sites, it's culling toxic backlinks from less reputable ones.
And this method primarily creates toxic backlinks.
TLDR: The point isn't that people
click the backlink, it's that the page
has the backlink. It's a counterproductive tactic that relies on a superficial understanding of how backlinks work.