Because it's not the same game you bought once you start receiving new content. You might not see it as such, but that's an incorrect view of what's actually happening. Your $15 a month is going towards new updates, dungeons, classes, etc - not just giving you access to the game.jack583 said:my point is that i don't see why i have to keep paying in order to keep enjoying a game i already bought.
Now maybe that's not a model for you, but that's another matter.