To be honest, this topic is a prime example of one of the biggest reasons why I hate Square-Enix, which is its INCREDIBLY annoying fanbase. Square-Enix fans are the most defensive fanbase ever, and no matter how often Square-Enix releases horrible game after horrible game, the fans defend it like it's their religion or something. Square-Enix fans love to whine about how people "hate on FF7 to be cool", but speaking for myself, the real reason I hate it is because any potential interest I might have had in playing it has been drowned by the fans nagging me to play it, and questioning WHY I haven't played it. Then once I finally do try it and make fun of Cloud for having Popeye's shoulders and running with his arms flailing like they don't have any bones in them, the fans light their torches and flame me for all I'm worth. It's annoying because I WAS enjoying the game, but once that happened, I lost all interest.
It's a weird feeling, but surely you've all experienced it. You know, that one friend of yours who keeps nagging you to watch/play/do something with them, and the more they bug you about it the less you want to do it? Now imagine that same feeling, but with about a million internet nerds doing it to you. It's infuriating, and it just makes the fanbase impossible to deal with, and thus makes you hate the company responsible for it.
Though while people often complain about the FF7 fanbase being annoying, they're nothing compared to the Chrono Trigger fanbase. The Chrono Trigger fanbase makes me want to bang my head against the wall every time they speak. Whenever I hear "Chrono Trigger is one of the greatest games of all time" or something to that effect, there's a part of my brain that snaps, and a flow of rage comes flowing in. Chrono Trigger fans simply won't shut the hell up about how much they love the game, and criticize anyone who HASN'T played it as if they're some sort of lesser being.
But what else do I hate about Square-Enix? Well aside from the fanbase, I think a big problem I have with them is that they don't feel like a company that has any soul whatsoever. They don't have any particularity noteworthy people that speak at events, and most of all they have no sense of humour. This is the company that pretty much CREATED the traditional JRPG story, and 90% of the cliches that go with it. There's nothing wrong with that, but the problem is that they KEEP using the same plot and cliches, and rarely do anything differently. Oh sure they do change the settings, and some of the core concepts of the plots are quite unique, but they still usually end up going through the same basic story progression as any of their other games. I don't feel any reason to like the company because they all feel like cliched JRPG making robots. The annoying this is that they could so easily fix this if they just lightened up a bit and, to steal an overused phrase from Yahtzee, take the piss out of themselves.
All of Square-Enix's JRPGs take themselves way too freaking seriously, what with the over the top angst and drama which is drawn out in endless annoying cutscenes, and they really need to just lighten up and have fun. What they need to do is make their own "Mario & Luigi: Super Star Saga", but with Final Fantasy. The Mario and Luigi games not only make fun of the Mario games and JRPGs, but they also take some pretty harsh jabs at Nintendo as a company. It's great because it's nice to see Nintendo admitting to a lot of the things gamers complain about them, and I think that this is exactly the sort of thing Square-Enix needs to do, because at least then we could be sure that there are real human beings running the company.
A big example of them needing to lighten up is that they have a franchise which is a crossover of Disney and Final Fantasyesque JRPGs, but do they have fun with it? Of course not. They play it seriously, and it becomes a series that really feels like it doesn't know what the hell it's trying to do. If they were to take it in a more silly direction, and actually USE the cast of the Final Fantasy games in them as the main characters, it could be hilarious. Just the unlikely pairings alone would be great, like Barrett and Piglet teaming up, or having a scene where Mortimer Mouse hits on Tifa, making sure to include his trademarked "Hat-cha-cha!", or best of all, sending Aerith and Mufasa on a mission together, only to have them both get killed in a silly way.
There are still tons of other complaints I have with them, like the over-abundance of cutscenes, or the fact that they won't let Nintendo use anyone from Super Mario RPG without a name in the credits and a note from Jesus, but this has gone on long enough. My point being, there are a TON of genuine reasons to hate Square-Enix, and believe me, I could have gone on for twice as long as I already have.