Strangely enough, piracy actually helps the gaming industry in a few ways.
Firstly, the whole is piracy = theft argument is wrong. You are not stealing from the developers, you are making a copy of it. There's a big difference, it means that when you pirate, they are losing hypothetical money from the sale, rather than money spent on producing a game you have stolen.
The notion that pirates just want free stuff is mostly wrong as well. Most people who pirate have spent hundreds buying a PC capable of running modern games and pay monthly for high speed broadband. They are willing to spend money, but only on products they think are worthy of their hard-earned cash.
Take Valve, they have very few problems with piracy. Why? Because they turn out quality products, with unobtrusive DRM, updated and patched regularly and offer good customer support. Now take Ubisoft, a company renown for thier crappy PC ports, poor customer service and infamous DRM. They have huge problems with piracy. Piracy is a reaction to product quality.
Piracy can also be benificial, especially for smaller games. The often quoted statistic is that 80% of people pirated World of Goo. This may seem awful, but World of Goo was created on $100,000 and developed by 2 people and yet they sold millions of copies. How many copies do you think they would have sold if the pirates hadn't got hold of it, played and enjoyed it, and reccomended it to their friends? Piracy is fantastic for word of mouth marketing.
Finally, the biggest pirates are usually the biggest consumers. To suggest that most pirates are pure thieves is wrong. They are perfectly willing to spend money on products, so long as they think they're getting their money's worth.
I'm not trying to defend piracy here, of course you shouldn't do it. All I'm saying is that it really isn't as bigger deal as people say it is.
Firstly, the whole is piracy = theft argument is wrong. You are not stealing from the developers, you are making a copy of it. There's a big difference, it means that when you pirate, they are losing hypothetical money from the sale, rather than money spent on producing a game you have stolen.
The notion that pirates just want free stuff is mostly wrong as well. Most people who pirate have spent hundreds buying a PC capable of running modern games and pay monthly for high speed broadband. They are willing to spend money, but only on products they think are worthy of their hard-earned cash.
Take Valve, they have very few problems with piracy. Why? Because they turn out quality products, with unobtrusive DRM, updated and patched regularly and offer good customer support. Now take Ubisoft, a company renown for thier crappy PC ports, poor customer service and infamous DRM. They have huge problems with piracy. Piracy is a reaction to product quality.
Piracy can also be benificial, especially for smaller games. The often quoted statistic is that 80% of people pirated World of Goo. This may seem awful, but World of Goo was created on $100,000 and developed by 2 people and yet they sold millions of copies. How many copies do you think they would have sold if the pirates hadn't got hold of it, played and enjoyed it, and reccomended it to their friends? Piracy is fantastic for word of mouth marketing.
Finally, the biggest pirates are usually the biggest consumers. To suggest that most pirates are pure thieves is wrong. They are perfectly willing to spend money on products, so long as they think they're getting their money's worth.
I'm not trying to defend piracy here, of course you shouldn't do it. All I'm saying is that it really isn't as bigger deal as people say it is.