unabomberman said:
You are being naive.
Valve is a corporation. Corporations exist to put money in the pockets of share holders, or in Valve's case, since it isn't public, to put money on the ones that run it. Namely the owners.
Valve's recent business model has worked for them not just because of their great games or because of the free content they've churned out, but because of Steam and how it is growing and growing, poised to monopolize its market in a few years' time.
With all the perks that Steam provides, you can be sure that at least someone has had a meeting at Valve where they have discussed how to monetize its services.
Doesn't mean they will but neither doesn it mean they won't, eventually.
I'm not trying to deny that Valve exists to make money; as you said, it's a corporation.
However, the way that they make money is through loving fans. The people who will buy every single Valve game because they know and trust the company.
Steam is significant as well, but if you ask the average consumer what Steam is, there is a decent chance they won't know. The reason Steam makes so much money is because Valve's fans go there to buy their games, because they know and trust Valve. It's educated consumers that keep Valve profitable, so if their image sucks, Steam won't make nearly as much and their games won't sell as well. Basically, if Steam was run by Activision, Steam would be way less profitable. Valve recognizes that educated consumers are the reason Steam has grown, and they are the reason it will keep growing.