I?m sitting a course on design of products for the commercial marketplace and we were told that having the writing in capital letters makes a advert more likely to be noticed, I disagree with this because when I see bold witting it makes the advert appear to desperate. So I want to know if this tactic actually works, sadly if your reading this then it does and I am wrong. For obvious reasons I have to include a no answer but your lying if you click it because you came to this forum.