Only when I go to a family gathering(Easter, Christmas eve, ect).Also when I want to Impress a girl because almost every chick I know loves a guy with gel in his hair. But not to much. I dont want to look like a Douche. Look up Douchebag on google Images, and then look at the hair in one of the photos you find. You will see what I mean(for a real good example look up a picture of any man from jersey shore. I know, It will hurt to look but Its the best example I can think of). So yeah. I dont use enough to look Like a raging douche. Just enough to look good.