Its a matter of where you look, methinks. There is material ALL OVER gametrailers.com and youtube.com and so forth. Plus, it doesn't seem to be Bioware's way of pasting their titles in commercials all over the TV and Gamestop posters. But a game's quality is measured not in Hype; Painkiller is a good example of such (and yes I've played it; love it).
Personally, my husband and I reserved the Collector's Edition last september (so glad that ridiculous cover is on the basic game). ^^ Still fighting over who plays first.