Translated: "...it's marketed as a porn site, during which we occasionally shock you with boner-inverting photos of dead animals."Heartcafe said:"...but also some other graphic images of animals that viewers may not expect to see."
The only reason the "I'd rather go naked..." campaign worked (meaning only that it got people to look directly at it for a moment) was because people knew the faces there. It wasn't because it had naked people, but because it had naked celebrities. This is not that.
They'd be much better off actually starting up a porn site, and using the proceeds to fund PETA activities.