I would say that if it is indeed a social experiment it likely has something to do with the tolerance levels of people getting annoyed about completely ridiculous things. In creating this thread, if indeed it is a social experiment, you've pretty much made the experiment a success. However I am not inside that computer mounted on that well-dressed man's head so I have no idea what the real purpose is. Even so, who cares, it kittens? If it was tentacle hentai bullshit it would be a problem but its not, its kittens.