I'm still a little confused about this "I don't like it/I haven't even watched it, so it must just be a meme/massive trolling attempt" logic.
As others have already said, people genuinely enjoy the show. Myself included.
If you can get past the first 2 pilot episodes (they're ok, but not as good as the awesome-ness that is the rest of the episodes), then I genuinely think you'll enjoy it, and I heartily recommend it to anyone who's willing to take the time out of their day, and give it a go.
I won't say much else, merely post a link to a rather good review of the show:
http://thatguywiththeglasses.com/blogs/latest/entry/dsott-3-my-little-pony-fim
It's 14 minutes long (which, when you think about it, still isn't a great amount of time in anyone's day), but I highly suggest that if you watch it, you watch the whole thing, because even if you don't end up watching the show yourself, it'll tell you why others do.
(Maybe it's just me, but it seems to take a while to load, so just get it past the ads and loading in the background until you have a free quarter of an hour. ^_^ )
Now, in keeping with traditional brony spirit:
http://i286.photobucket.com/albums/ll86/RickyB_photo/MLP/122_27_03_11_11_05_07.jpg
But really, there are already quite a number of other threads about MLP:FiM. While it's always a nice place to introduce more to the show, it is a little unneeded at this point...