I don't even think this is really about games anymore.
How are games "excluding" women? Most certainly in the dev department these issues ARE a problem, there's no arguing that.
But no one is stopping a woman from picking up a controller and popping in a game. What you do with your time is your business. Or maybe I'm just missing something critical in the discussion here. I'm ready to concede that I missed something if that is the case. Maybe things just aren't that simple. Maybe women going into a game store get weird looks or something. Maybe the clerks there scoff at them for wanting games that the average gamer (in other words, them, because an average gamer is someone who enjoys games regardless of gender) wants. I just don't see how misogynists on the internet are pushing women away from gaming.
You can't claim to want to be a part of gaming without being interested in it.
And of course, gaming isn't for everyone. People are individuals, with different tastes. I don't see how a woman couldn't just pop in a Final Fantasy (like, 4 or 6) and appreciate all the characters, male and female. I don't see how a woman couldn't laugh at the Amazon from Dragon's Crown with how absurd she looks, or appreciate how much crap Lara goes through in Tomb Raider. But hey, I'm not a woman, so I can't speak for them. All I can say is people are different.
And before you even poke at Dragon's Crown, I don't think Vanillaware does fanservice to pander to anyone. The artistic team likes 4 things: Boobs, butts, muscles and food. It's just a case of doing what they like. Furthermore, a lot of their games are great, with good characters and interesting stories (Muramasa was awesome, and DC's narrative was a clever D&D homage that was really basic, but fun). It helps that their work looks like moving paintings half the time too. I could be wrong, but that's my take on it. I think their fanservice (compared to something like, let's say, Extreme Beach Volleyball), isn't really something they do as some underhanded pandering tactic, especially considering not many people have played Odin Sphere, or Muramasa, or GrimGrimoire. I think they just love what they do and do what they love (as opposed to making games for the love of money), and do so unashamed. Keep in mind too that Dragon's Crown got quite a bit of negative buzz for the Sorceress and Amazon, yet stuff like DoA has a free pass.
If women want equal representation, they can have it. Final Fantasy has had quite a few strong female characters, like Celes, Terra, Tifa, Rydia...hell, in 11, one of the most powerful mages in the whole freaking game is a woman. And furthermore, in Dissidia it's implied that if she loses, it's because she wasn't really trying. She does what she likes and has no time for weaklings. But I guess since she's not a HUMAN woman she doesn't count, huh?
Then again, I think it's an issue of genre of game. RPGs aren't always as prevalent in this 'tropes against women' stuff. I think it's not really an issue of gender but of writing. It's easier to pander to the majority of your audience than make a compelling story with well-written characters. Some games are just made to play through with a mindless story of "point a to point b." RPGs usually need a strong narrative with strong characters to be enjoyable. Then again, there are people who enjoyed FF13 (Zing!).
But maybe this isn't about single player games. There are women who've complained about online multiplayer trolls who dole out the "get back to the kitchen" crap. That's wrong to have to experience that, yes. But you'll hear the same sort of people insult younger players (we even have a derogatory term for children gamers; we call them "squeakers"), people who don't speak the same language, and people who play poorly in general ("gtfo noob"). Online, you are not special. You are not exempt from insults and assholes who throw out insults because of what you are rather than who you are. MOBA communities are a microcosm of gaming communities as a whole; there are just a lot of really shitty people online.
And yes, the focus of these shitty people's hatred is often minorities; women are one of the main choices. I'm not saying it shouldn't change. It should. I'm just saying it's not just women who are given abuse. The community needs to detox for everyone's sake. Games can't be for everyone, but they ARE supposed to be fun.
Trying to make games that appeal to everyone is an exercise in futility. Trying to appeal to everyone appeals to no one. But then, that's arguing in extremes, so I'll stop that thought there.