Hmmm, well I have mixed opinions on this. Truthfully I'm still a little disappointed with the results of the guys who did "Silent Hill" moving on to do games based off of the "Saw" franchise, the one that I played was lacking horribly. While I suppose they did the atmosophere right, the game itself was pretty bad with some of the worst combat I've ever seen (even for a horror game) and an over-reliance on timed puzzles. Pretty much they kept recycling the same things over and over again throughout the game and giving you increasingly small time frames to solve a sequence of the same puzzles you had been doing in rapid order.
Given my lack of abillity with the rotary pipe puzzle for whatever reason needless to say this caused me to give up after a while when the timers got too ridiculous.
To put it bluntly, if the guys from that team are going on to do new games, I think they should stick to what they know best: Zombie based survival horror, even if they wind up starting a new franchise. I'm not against innovation or people trying new things, but as I said, my experience with survival horror guys trying to change gears even within the same genere has been largely negative.
That said, while there is little in the way of a logical reason behind it, that artwork reminds me of "Rule Of Rose".