Mike, this article really speaks to me. I was one of those so-called "chumps" who used to get laughed at back in the Genesis era when -instead of popping the cartridge in right away -I would instead take the time to read every word of the manual and study the pictures in great detail. Reading the Lion King's manual was the only thing that helped me overcome some of the tougher parts of that game!
I also owned that "Spider-Man vs. Kingpin" game (it was one of my favorites growing up) and I remember loving that comic spread so much that I made it a mandatory ritual to read it through before every attempt at playing the game, just to enrich the whole experience. Despite what everyone else says (i.e. 'Ugh, reading is boring! Get to the game! Waa waa waa!), manuals were like royal advisers, whispering untold secrets into our ears while we sat perched in front of the TV screen, fumbling for the level exit. Hell, if it wasn't for manuals, I never would have known that Bowser (or King Koopa, as the book called him) was a practitioner of black magic! That's terrifying! Knowing that made me so anxious for the fight with him! How about Ganon? The manual talked him up so much that finally confronting him felt like meeting a celebrity.
And I have to agree with you about the concept art: who cares?! We've seen it! Let us unlock a new piece of gameplay, or new playable characters, or freaking ANYTHING but concept art. "Congratulations on collecting all 300 hidden items! Here's a nice drawing of the Arkham City Hall!" says the game, as my Batman avatar literally stands on the front steps of Arkham City Hall. "Gee, thanks..." I say. "What'll my reward be next, I wonder? A three-dimensional model of the same Batman character that I've been running around with for twelve hours and...O-KAY."
Instruction manuals...we miss and love you. I think that (besides Nintendo) the only company who still respects the manual is Rockstar. All of the GTA games, Bully, Red Dead Redemption...they come with lengthy, full-colour manuals complete with tongue-in-cheek humor, as well as pull-out posters and maps! Remember posters and maps? Remember how cool it felt to open up "The Legend of Zelda" or "Final Fantasy" and see a map and gameplay tips in there?! Thank you, Rockstar, for keeping the tradition alive.