"Science: It's a Girl Thing" Says Controversial Ad
- Thread starter The Wooster
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apparently the idea behind the ad was to say "you need science to produce make-up and hair dye ETC" but here's the thing, if someone want to play around with make-up and hair dye, they would become a beautician like about 75% of the girls i know. (but that number might just be because I live in Essex)
Also just to comment on the toys comment. i know plenty of girls who played with Lego, mechano, and even a few girls who favourite subjects at school was science but yet they still chose to do the "soft" sciences when it came to higher education or nothing within the scientific field what so ever.
Also you never hear this sort of thing prop up about female dominated fields such as nursing and hair dressing. Plus you certainly don't here it when it comes to female dominated courses like literature and... ugh... gender studies. Not to mention 60% of university spaces are taken up by female students, but yet we don't see an ad saying "university its a boy thing"
Actually here's an idea, what ad could they have made that would have actually accomplished something?
Im going with an ad that shows accomplished female scientists such as Marie Curie and says what they did. because if you ask Male scientists you could bet that they where inspired by male scientists such as Einstein.
Also just to comment on the toys comment. i know plenty of girls who played with Lego, mechano, and even a few girls who favourite subjects at school was science but yet they still chose to do the "soft" sciences when it came to higher education or nothing within the scientific field what so ever.
Also you never hear this sort of thing prop up about female dominated fields such as nursing and hair dressing. Plus you certainly don't here it when it comes to female dominated courses like literature and... ugh... gender studies. Not to mention 60% of university spaces are taken up by female students, but yet we don't see an ad saying "university its a boy thing"
Actually here's an idea, what ad could they have made that would have actually accomplished something?
Im going with an ad that shows accomplished female scientists such as Marie Curie and says what they did. because if you ask Male scientists you could bet that they where inspired by male scientists such as Einstein.
Yeah, and that blood-soaked or weapon-shaped lettering happens all of the time (and is just as uninspired). I simply refuse to give the filmmaker of this spot enough credit to earnestly believe that he or she was trying to make "a statement". This is much more of a "you want us to make a video about girls and science? Okay, well girls sometimes wear makeup, and scientists sometimes write equations. Let's make an ad with makeup and equations!"kitsuta said:
The problem is that when you deal with dull marketing producers, everything that comes out of them will be directly associative. This video was the composition of five people Family-Feuding what things people commonly associate with women. Whether or not makeup should be a go-to item for the thought of women is a different matter.
This ad could have been much better, but a lack of creativity, not sexism, is the perpetrator.
Where is Sarah Haskins [http://youtu.be/qWh1ZYQAneE] when you need her? I would pay good money to see a Target: Women episode about this.
Are you sure that was an ad for science? I could have sworn that was the first minute of some terrible music video from some terrible artist. I was waiting for the dubstep!
Also, am I the only one who thought the guy at the beginning had an expression of slightly incredulous confusion? He was all like "WTF are these models doing with all my science?"
I'm all for women scientists but this...is not the way to do it. Having models with science flying around them and smoke everywhere doesn't instantly mean "study science!"
At least, not to me.
Also, am I the only one who thought the guy at the beginning had an expression of slightly incredulous confusion? He was all like "WTF are these models doing with all my science?"
I'm all for women scientists but this...is not the way to do it. Having models with science flying around them and smoke everywhere doesn't instantly mean "study science!"
At least, not to me.
Getting more women into the hard sciences is going to take a society-wide mentality shift where we don't assume women are only interested in superficial crap, and where we don't snicker at little girls playing with "toys for boys" and think "aww, isn't that cute, she thinks she's going to be anything but a housewife when she grows up".
This commercial? NOT HELPING.
This commercial? NOT HELPING.
What i always find confusing about "women empowerment in the workplace" ads is that, does it really matter what gender is working more dominantly in each job? Men don't usually work at fashion salons and women don't usually work in a warehouse; it's not gender inequality, it's just how it is.
Pathetic the sheer amount of folk that have cross linked and responded to this advert without investigating the director of it or the other work that is being done on their channel.
The ad itself is not really good, and it is not really bad. Simply at first glance that it appeared to not have delivered it's message. Yet in the context of the channel from which it originally came it does make sense. It does this in a rather "meta" way, in that it solicited the knee jerk stereotype responses from both scientist and lay people alike.
No more than a cursory examination of any of the other videos produced by this team lay the groundwork clear... watch and figure it out for yourselves...
The ad itself is not really good, and it is not really bad. Simply at first glance that it appeared to not have delivered it's message. Yet in the context of the channel from which it originally came it does make sense. It does this in a rather "meta" way, in that it solicited the knee jerk stereotype responses from both scientist and lay people alike.
No more than a cursory examination of any of the other videos produced by this team lay the groundwork clear... watch and figure it out for yourselves...