Im going to assume the marketing department that came up with the idea didn't have women on the staff.
"Science: It's a Girl Thing" Says Controversial Ad
- Thread starter The Wooster
- Start date
BWHAHAHAHAHAHAAHAHAHA!
I'll give them points for good intentions but take them away for poor execution. It looks more like a perfume ad than one encouraging females into science fields. I was expecting the end to go 'Hydrogen for women. The science of attraction from Davidoff.' The funniest thing about this is that the EU is probably one of the most bureaucratic organisation on the planet. I can only wonder is how many committees this ad went through and not one person though it might be a bad idea.
I not up to speed on the percentages of male and females working in varying scientific fields but from what I can gather its pretty even, with women sometimes outnumbering men. I never got the worry that certain genders are under represented in certain industries (I've worked in construction and studied surveying at university both largely male dominated but did have small amounts of females), certain areas of work appeal to either gender differently. As long as gender doesn't bar someone from pursuing a career then I see no problem with certain career paths having a higher percentage of a particular gender. What is more important is having people work in a field that they want to work in and are passionate about.
I'll give them points for good intentions but take them away for poor execution. It looks more like a perfume ad than one encouraging females into science fields. I was expecting the end to go 'Hydrogen for women. The science of attraction from Davidoff.' The funniest thing about this is that the EU is probably one of the most bureaucratic organisation on the planet. I can only wonder is how many committees this ad went through and not one person though it might be a bad idea.
I not up to speed on the percentages of male and females working in varying scientific fields but from what I can gather its pretty even, with women sometimes outnumbering men. I never got the worry that certain genders are under represented in certain industries (I've worked in construction and studied surveying at university both largely male dominated but did have small amounts of females), certain areas of work appeal to either gender differently. As long as gender doesn't bar someone from pursuing a career then I see no problem with certain career paths having a higher percentage of a particular gender. What is more important is having people work in a field that they want to work in and are passionate about.
This ad is the kind of unintentional hilarity. But if you REALLY want to get the most out of it, try imagining it as not aimed at stereotypical straight women, but instead stereotypical gay men...
Here I was thinking that women already were well situated into scientific fields without the aid of lipstick of all things. Just maybe not getting credit for their discoveries like the shape of the DNA double helix I think it was through x ray chromatography or something.
http://www.weebls-stuff.com/toons/science/
Epilepsy warning
http://www.weebls-stuff.com/toons/science/
Epilepsy warning
Hey glad you found something to like in the channel of the people that produced the ad. As an aside I find it important to provide context when engaging in any discussion, especially a topic like this which has many people radically internalizing the images and knee jerking responses.rhizhim said:
It's a short ad. I see some girls on a field trip. They piddle with science stuff. They find some interesting facts out that relate to their fashion. They exchange the gucci glasses for safety goggles. They are clearly not "scientist", nor does the ad infer that they are. At best they are neophyte students making a decision that may effect the rest of their lives.
The ad appears to be targeted at around 12-16 year old females.
The channel is consistent in it's themes...
Balance, tenacity, curiosity, self identity (determined by the one self), pursuit of your passions, positivism... each one of the stories presented on the channel are not particularly scripted personal accounts of women who engage in science academically/research, commercially, or who are simply getting started in a field. They are all opinions, and transparently so...
As someone involved in science, I dress as I like and do not compromise myself for others as a matter of professionalism. That said I "personally" don't care if your black, white, purple, male, female, other... or a xenomorph from LV-426 as long as you can do the work.
Interestingly and as I pointed out in other post, there where female scientist that did respond to the commercial itself (without doing any further investigation) clearly offering their opinion with a decided intellectual dishonesty I would expect from anyone that would wish to state that a:
"scientist is this... (insert expository mold - self identifying persona that I identify with)... and that this video is contrary to my own internalized stereotype".
That is a little sad on a couple counts...
For one... science and primarily mathematics are languages used to describe phenomena in such a way that the results may be verified by independent investigation.
Science by this simple definition is a tool. It's use a discipline. Nothing more and nothing less.
These are impartial disciplines open to anyone willing to put in the time to learn them and as such I found it reprehensible that so many people (talking over 100,000) had so much negative garbage to spew concerning these people, their mission, and their work without even BOTHERING to visit or look at ANY of their other content or seek context.
To put this into perspective the official channel "Science it's a girl thing" has a combined total video hit count that at this time, maybe get's close to 7,000 hits, with under 100 subscribers.
The video ad is mirrored by someone with a new account, and has over 130,000 hits; demonstrating a bandwagon effect that is simply absurd.
Everyone, including the escapist is turning a profit from it except the people who put in the work to actually make it. They took it down very quickly when the response was bad, apparently in good faith... only to have it pop up again and beaten up.
It's a fucking joke. (My opinion)
That said, my message... Welcome to the internet "Science, It's a girl thing".
Lesson: very few people give a shit about diversification, and prefer to have their uniformed stereotypes reinforced by both the lay and scientific/pseudo scientific community. Next time keep your ad up on your own page so you can at least drive hits to your content.
It's funny because it is in their response that I know women run "Science, It's a girl thing". The only thing more entertaining than a cat fat, is watching an educated cat fat.
Actually I think this ad is more sexist than plenty of crap I've seen in reality and media in, say, the last five years or so.
Besides, it's wrong on so many levels I'm still pretty much WTF squared. For something to go this wrong, it takes more than one douche and a coked up creative team.
Besides, it's wrong on so many levels I'm still pretty much WTF squared. For something to go this wrong, it takes more than one douche and a coked up creative team.
These are the sort of things that make me hate people. I mean, this isn't just one persons bad decision. Someone had to think this up. Then someone, possibly the same person, had to write the script. Someone had to okay the project. Someone had to fund it. So on and so on. And at no point in the process did someone say, "Hey, guys. This seems kind of stupid and shallow."
Eeesh.
Eeesh.
Yeah as the first thing women think about when it comes to science is make up, which yes is all chemicals and sciency fun but really... facepalm
Given the intent of the add, I believe in this add we have found a dictionary definition for FUBAR.
The girls look wild and disinterested in anything but posing, while the man seems intimidated by their presence - in other words, they've set it up as competition from thing one. I believe the use of women behaving in such a manner and dressing in such a manner was meant to suggest that women in the sciences needn't be stuffy. Its all I can really imagine. Given the best they could do to appeal to women with the sciences was to suggest that cosmetics involves chemistry? Well that is certainly missing the point. And while I can understand that really thinking about it, quite a few good looking women don't go into the field, I don't see why it should be aimed exclusively at those women. After all the idea is to get women into the sciences, not give ex-models new careers as magazines trend towards more 'realistic' women - whatever the hell that means.
I now wish to rant about modelling... Thank whatever god(s) there are I'm human. Self control intact. Rant not begun. Now ending post.
The add was so stupid as to barely warrant comment by the way. I seriously can't believe the EU would pay for that and question anything any member state did with their money. Suddenly, the space pen doesn't seem like so stupid a multi-million dollar investment on the part of NASA, even though the Russians pulled it all off with a grease marker.
The girls look wild and disinterested in anything but posing, while the man seems intimidated by their presence - in other words, they've set it up as competition from thing one. I believe the use of women behaving in such a manner and dressing in such a manner was meant to suggest that women in the sciences needn't be stuffy. Its all I can really imagine. Given the best they could do to appeal to women with the sciences was to suggest that cosmetics involves chemistry? Well that is certainly missing the point. And while I can understand that really thinking about it, quite a few good looking women don't go into the field, I don't see why it should be aimed exclusively at those women. After all the idea is to get women into the sciences, not give ex-models new careers as magazines trend towards more 'realistic' women - whatever the hell that means.
I now wish to rant about modelling... Thank whatever god(s) there are I'm human. Self control intact. Rant not begun. Now ending post.
The add was so stupid as to barely warrant comment by the way. I seriously can't believe the EU would pay for that and question anything any member state did with their money. Suddenly, the space pen doesn't seem like so stupid a multi-million dollar investment on the part of NASA, even though the Russians pulled it all off with a grease marker.
Topic: Bad video. Feels more as if it's trying to attract *guys* by being all "look, sexy girls posing in SCIENCE!".
I needed to build those castles for my ponies. Including death traps, obviously.
Yep, this. Worked for me. Never wanted barbies (okay, I wanted and got ponies, but...) but Lego? Yeah!Kalezian said:
I needed to build those castles for my ponies. Including death traps, obviously.