Never played Nier, but Horizon Zero Dawn sold me more on the robot apocalypse setting than the characters. I will give the developers credit that they did do a female character well, though.
I would be interested to see where you got the original argument from, though? I've never really seen it said that female characters don't sell.
I think most of the problem in terms of representation is the settings of your AAA games. Historical combat games are statistically speaking overwhelmingly likely to favour male characters (and modern shooters, for that matter). Gangland violence games also. When you go to the fantasy / wacky settings, representation is a lot more equal, with your Mirrors Edges and Bayonettas et al.
I would be interested to see where you got the original argument from, though? I've never really seen it said that female characters don't sell.
I think most of the problem in terms of representation is the settings of your AAA games. Historical combat games are statistically speaking overwhelmingly likely to favour male characters (and modern shooters, for that matter). Gangland violence games also. When you go to the fantasy / wacky settings, representation is a lot more equal, with your Mirrors Edges and Bayonettas et al.