Fuck David Hayter. Asking me to see a movie twice just so corporations can get more money is an insult to my fandom. I can only imagine what Alan Moore would think. Hayter's request is nothing more than extortion, and I will not be held a financial prisoner by a corporation *or* its mouthpiece! I would rather the entertainment I love die permanently than have it be perverted by greed to such an anti-consumerist level. I'd rather buy the book and give my money to the creator, the person who is really responsible for my entertainment (though sadly in this case it won't).
Maybe companies should try making a movie that is appealing enough that enough people will want to see it in the first place. It's worked out pretty well for Marvel and DC so far. Way better than for video game movies, that's for sure.