Sponsored PokeStops Will Be Coming to Pokemon Go
//cdn.themis-media.com/media/global/images/library/deriv/1302/1302274.png
Niantic will announce sponsored Pokemon Go locations "in the future."
While Pokemon Go is technically a free-to-play game, the included microtransactions have proven to be quite lucrative for the game, with reports indicating [http://www.escapistmagazine.com/news/view/167911-Pokemon-GO-Raises-Nintendo-Shares-25] that Nintendo shares surged 25% since the game's launch, adding around $7.5 billion to the company's market value. One equity analyst said that the estimated turnover for the game on day one was around 400 million to 500 million yen ($3.9 million to $4.9 million). However, Niantic is now exploring new ways that the game can bring in money, hopefully sparing everyone unwanted ads - and the first is, unsurprisingly, sponsored PokeStops.
Speaking with The New York Times [http://www.nytimes.com/2016/07/12/technology/pokemon-go-brings-augmented-reality-to-a-mass-audience.html?_r=3], Niantic CEO John Hanke said that the developer will announce sponsored locations for the game in the future.
This is unsurprising, considering a number of different establishments are already using the game to draw in customers. For example, Brewer's Pizza in Orange Park, Florida is a PokeStop, and a Facbook post was made the Muncie Animal Shelter [https://www.facebook.com/BrewersPizza/posts/1228110463880132] in Muncie, IN, which is encouraging players to stop in the shelter and take one of its "Pokemon dogs" for a walk while Pokemon-ing.
[tweet t=https://twitter.com/MuncieShelter/status/752905665623035904]
In other Pokemon Go news [http://www.escapistmagazine.com/news/view/167902-Pokemon-GO-to-Get-Trading-in-a-Future-Update], Niantic recently confirmed that trading will be making its way to the game in the coming months, since it is "kind of a core element" of Pokemon.
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//cdn.themis-media.com/media/global/images/library/deriv/1302/1302274.png
Niantic will announce sponsored Pokemon Go locations "in the future."
While Pokemon Go is technically a free-to-play game, the included microtransactions have proven to be quite lucrative for the game, with reports indicating [http://www.escapistmagazine.com/news/view/167911-Pokemon-GO-Raises-Nintendo-Shares-25] that Nintendo shares surged 25% since the game's launch, adding around $7.5 billion to the company's market value. One equity analyst said that the estimated turnover for the game on day one was around 400 million to 500 million yen ($3.9 million to $4.9 million). However, Niantic is now exploring new ways that the game can bring in money, hopefully sparing everyone unwanted ads - and the first is, unsurprisingly, sponsored PokeStops.
Speaking with The New York Times [http://www.nytimes.com/2016/07/12/technology/pokemon-go-brings-augmented-reality-to-a-mass-audience.html?_r=3], Niantic CEO John Hanke said that the developer will announce sponsored locations for the game in the future.
This is unsurprising, considering a number of different establishments are already using the game to draw in customers. For example, Brewer's Pizza in Orange Park, Florida is a PokeStop, and a Facbook post was made the Muncie Animal Shelter [https://www.facebook.com/BrewersPizza/posts/1228110463880132] in Muncie, IN, which is encouraging players to stop in the shelter and take one of its "Pokemon dogs" for a walk while Pokemon-ing.
[tweet t=https://twitter.com/MuncieShelter/status/752905665623035904]
In other Pokemon Go news [http://www.escapistmagazine.com/news/view/167902-Pokemon-GO-to-Get-Trading-in-a-Future-Update], Niantic recently confirmed that trading will be making its way to the game in the coming months, since it is "kind of a core element" of Pokemon.
Permalink