Squeenix CEO Calls Out Japanese Gamers on Western Bias

Jared

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Jul 14, 2009
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Wakefield said:
This man makes a lot of sense. Good for him.
Agreed.

Its a shame the Japanese people, particularly the gamers look down on Western Created games so much, they really are missing alot. Hopefully one day, with people like Wada on out side, they might begin to change the attitude to how they perceive foreign games.
 

evilartist

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Nov 9, 2009
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Asehujiko said:
My response to MW was "meh" too and that doesn't make me xenophobic, i just dislike bland sequels trying to cash in on the original.
Japanese devs do that all the time (i.e. Nintendo, Capcom, Midway, etc.)
 

PrinceoN

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Jun 24, 2009
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SimuLord said:
How do you say "cultural relevance" in Japanese, because I suspect the reason MW2 didn't sell well there is because it has a very decidedly Western-centric theme that's not going to resonate with a Japanese audience.

Plus, as far as other Western games go, the Japanese have their own kitsch, they don't need ours. Japanese games are popular in America because there is a strong subset of people who like the cultural memes at work in those games, but that does not necessarily mean that desire for something from another culture is going to cross both ways.
so every game that has cultural relavance in it is going to be unappealing to anyone else in another culture? how do you say "wrong" in Japanese?

and the problem is not that the american games arent filling in with the japanese's kitsch, its (from what i presume from reading) that the japanese are hardly even trying, and even when they do, they make a great big sulk about it.
 

Blanks

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Mar 17, 2009
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I think we should all follow suit and play games out of are comfort zones, imo
 

Pendragon9

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Apr 26, 2009
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This guy would have a point if everyone wasn't so hung up on World War Shooters.

When we stop making those piles of feces, then he'll have my support.
 

duchaked

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Dec 25, 2008
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mattttherman3 said:
Well it is nice to see that he wants the people there to try and love our games, just as we do the same, Tales of Vesperia ftw!
Jaredin said:
Wakefield said:
This man makes a lot of sense. Good for him.
Agreed.

Its a shame the Japanese people, particularly the gamers look down on Western Created games so much, they really are missing alot. Hopefully one day, with people like Wada on out side, they might begin to change the attitude to how they perceive foreign games.
I mean at best give it a try and if it's not to your liking then fine, but no need to discriminate or be all negative about it (MW2 and Halo haters? stop please)

and yeah definitely, it's nice to see someone with that kind of vision
I haven't played many FF games in a while, but XIII may be the thing that gets me back into a good JRPG (been missing the story elements)
 

Nickolai77

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Apr 3, 2009
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Japan is historically and culturally insular, the only significant changes that occured in Japan where by an outside power forcing Japan to modernise or to change. The order of Japanese samurai's only collapsed when an American war ship sailed into Tokyo Harbour in the 1850's and and forced the Japanese to open up their ports to foregin trade. It was then when the Americans occupied Japan after WW2 and forced them to make their government a liberal democracy. Prior to 1850, Japan had been isolationist for... i think around 400-500 years.

This is why i think the Japanese have never been very outward looking, it's in their culture, and if you want to know why its in their culture you just need to look at their history. Fortunatly, we are not the losers of Japans insulararity, the Euro-American market is a strong one, and Japan not being part of that market does not leave Western game companies short of cash at all.

It would be nice if there was more two-way interaction going on between Japan and the West, the West, outward looking by nature, has always been happy to play Japanese games. It's sad that it's not the other way round, but there you go, it's the Japanese loss, and not ours.
 

More Fun To Compute

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Nov 18, 2008
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Why wouldn't Japanese people want to play a game about Americans killing civilians with nukes exploding all over the place? I don't know, there must be something wrong with them, the racists.

I hope that they keep their own tastes and don't just fall into line with whatever standardized product global corporations want to sell them. Vive la différence.
 

A random person

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Apr 20, 2009
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mattttherman3 said:
Well it is nice to see that he wants the people there to try and love our games, just as we do the same, Tales of Vesperia ftw!
Agreed, I'm all for international sharing of entertainment.
Distorted Stu said:
Maybe they think our culture and products are just as crazy as theres?!
Those crazy Americans, they can make anything gritty and brown, and they sure love their space marines!
 

Mordwyl

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Feb 5, 2009
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Both sides have a point. It's true Japanese developers should invest more time in more mature titles, but when it comes it Generic War Shooter 2 the gamers are wiser than a guru on a mountain top. Who says Western titles aren't too popular in the east? They play bloody Starcraft in football stadiums for Shiggy's sake.

Let's also remember some of the more memorable franchises from Japan, not exclusive to video games, are based off things in the west: Metal Gear, Soul Calibur, One Piece, Fullmetal Alchemist, Silent Hill, Resident Evil, Contra, Castlevania, Metroid and the list goes on.
 

slopeslider

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Mar 19, 2009
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CantFaketheFunk said:
Squeenix CEO Calls Out Japanese Gamers on Western Bias



Specifically, Wada has an issue with the Japanese term youge- (洋ゲー), the word used to refer to titles made in the West as opposed to Japanese-made games, or geimu (ゲーム - yeah, it's just the word "game").
(Via Kotaku [http://kotaku.com/5420421/square-enix-president-calls-western-game-label-terribly-discriminatory])

Permalink
It's 'Geemu'.
 

Georgeman

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Mar 2, 2009
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"How dare those idiots not buy our games? Those lowly life-forms not knowing what is actually good for them!"

You know what Mr. Wada? The customer is always right. Rant as much as you like, you'll never convince them with words and games that they won't like in the first place. What did you think? Just because it sold on the West, that it will sell that well on Japan too?
 

Muffinthraka

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Aug 6, 2009
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The East and West have never had a happy media relationship. Whilst there is truth that the Japanese don't buy Western games because of prejudice there is also the way many westerners react to their products like anime, manga and kawaii. Whilst many of these products have a fanbase many others still view them as for children.
FYI I have a degree in Media Studies and English Literature and wrote an Independant Study Module on feminism in animation (East vs West) and I've also researched other topics. It is important to note that this is not a one way thing but a conflict between cultural identities (some, as Nickolai77 mentions, see Japan as in isolation and only affected by outside forces, equally some see the West (particularly America) as global bullies).
Finally I object to the idea that Japan "woke up" after beiing attcked in WWII. WWII was a shake up for the whole world and the fact that Japan has advanced may have little to do with it (many great advances have occurred sine the war.
Sorry if this sounds aggressive (I don't intend it to be), maybe I'm just defensive cos I also live on an island, and although Britain did go out and conquer the map it was only after everyone else had invaded us.