Wait? Online activation actually hurt a pirate? When did this happen?
Really, in all, I believe people are looking at pirates the wrong way. Sure, the people who pirated World of Goo and Demigod in the gazillions all deserve a long, endless death (I understand the paradox of the remark, thank you internet). Well, not all, just most. Actually, just some. A few...
And that's why: People who pirate games really have little choice, most of the times.
Let me give you an example familiar to me: I live in Brazil. You know how much a Wii cost here? R$ 1200,00. That's about 700 dollars right now. That's right, the Wii cost more here than the PS3 originally cost at the US and Europe. And everyone hated the cost of the PS3. The PS3 is also pretty expensive (varying from 900 to 1500 dollars right now), but the funny thing is: it cost almost R$ 9000,00 at launch. (That was US$ 4400 at the time)
Now, besides the abomination of a price we have to pay for consoles, the games are even worse. 60 bucks for a PS3 game is a bit too much, right? Imagine forking US$ 190,00! Add to that the fact that the medium acquisitive power of a Brazilian is about a third of the medium american (though in Brazil this result is a bit inconclusive for several reasons, let's say that the acquisition power of middle class Brazilian is about 70% of middle class American). Suddenly, it's no wonder that Brazilians are some of the most rampant pirates out there.
However, it's not so bad for computer games. We only pay about US$ 70,00 at launch. The problem here comes from the launch itself. VERY FEW companies bother to launch at Brazil in the same month as the USA and Europe, if they bother at all (there are some remarkable exceptions though)... Steam, Impulse and Gamersgate do alleviate this sort of foul-play (but Direct2Drive doesn't. Fuck them.), still, not all games come from these guys (who're even kind enough to let us pay the real price for their games! Whoo!)
Now, finally, consider that the numbers you get from piracy are Worldwide reports. And consider that Brazil is doing pretty damn well for an emerging country. Now consider that the USA and Europe have about 10% of the world population (and few places outside these deal with the same prices you're accustomed to). Ultimately, consider that Africa, the Middle-East and the poorest parts of India and China also have gaming communities, and that those fight daily to keep their hobbies much more than the worst recession struck gamer from the USA.
WOW! Suddenly these numbers make sense. And you feel at least partially guilty to say EVERY pirate is a soulless demon.
On another note, you should talk more about Stardock and their Impulse. Why? Because they do their darn best to keep from giving a headache for their consumers (that is, doing exactly what you'd like for EA and now Blizz stop doing). The rampant piracy of Demigod didn't stop it from being a successful game, and neither did it diminish their policy in the least. Actually, you may play any Impulse game you buy in as many computers as you want. Hell, you may play Demigod in several computers at LAN with a single digital copy! Gotta love these guys.
Edit - ALSO: Good Old Games. Looks these guys up, if you're a gamer for more than 10 years (heck, more than 4 years) you'll just looooooove these guys. I'd wed them if it wasn't sort of illegal.