So.... This wasn't a very pleasant read at all.
Let's put things into perspective. An industry organization is researching the possibility for a new product labeling for games, in Sweden. This label could indicate either if the game promotes gender equality or if it's regarded as sexist by the rating board. Exactly what and to what extent these labels could be applied is not known, since it is as stated just now being researched (actually not starting until January 2015 according to their website). "Sweden Considering Sexism Labels For Video Games" is an article title, made to look interesting, and in this case quite erroneous.
Dataspelsbranschen is an industry organization, not tied to any political party or movements. It is a private for profit organization with partners including (as stated on their website): Activision Blizzard, Bergsala, Disney, Electronic Arts, Game Outlet, Koch Media, Microsoft, Namco Bandai Partners, Nordisk Film Distribution, Pan Vision, Ubisoft och Warner Bros.
Furthermore the political climate in Sweden is, as evidenced by the recent election, not suprisingly moving in a steady rightward direction with strong rising support for the major nationalistic, anti-immigration and anti-left party. Similarly to what we have seen previously in Greece, France, Norway, Denmark and other European countries. Commenting on Swedens politics through the perspective of old stereotypes still being run by many media outlets today ad verbatim today (the Escapist not excused) is misleading and naive.
In just a few pages of comments here I find a humongous lot of hate directed against my country, its government and "the apparent feminist leftist conspiracy" behind it all. I would urge many of you to stop and at least actually consider the situation a little before going all up in arms over a petty thing like this. This judgemental attitude and borderline paranoic obsession with the perceived "threath to video games/gaming culture" is juvenile and hiding behind intellectualizing arguments of "objectivity" doesn't help.
If you need to find a rational reason for why this is even happening in the first place (i.e. other than "the war" against the male sex -.-) you have to look no further than the comments on this article. With an ounce of self-reflection and general knowledge that should not be hard to see.