I'm curious about something, for the people who say they prefer objective reviews and without any baggage and that's how "reviews should be", what if I prefer reviews that analyze the politics of a film? Like for instance after Dark Knight Rises(and Dark Knight to a lesser extent), I was actively seeking out discussions on the odd conservative-ideology the films seemed to exhibit.
I prefer reviews that actually look at the ideology of a film, how characters (yes mainly women and other minorities) are treated, and what the message of the film is. (Every story has a message of some sort, even if it's as basic as "friendship is good" or "that guy will avenge his wife's death" or "shooting the enemy targets in the game", by nature of story telling there is being a story told, and there is some sort of message being told by said story.)
To me, I would be completely uninterested in a review of a movie that didn't discuss it beyond it's basic plot premise. That is how I prefer reviews and film criticism, as a combination of the two, and that is fine. You can prefer something completely differently, an, as you would call it, "objective" review. That is also fine.
But your preference for a type of review is not better then mine. I don't go around complaining about reviews that I feel are shallow, I just look for ones that are more in-depth. And it's really annoying to see people complaining about reviews that by their nature are subjective having the author talking about interpretations or views on the material beyond a "solid story, decent technical effects, 7/10".
~Also a quick note on the cringe-inducing discussion up-thread about boycotting products. I can refuse to give money to an organization/person that I dislike, but that does not mean I need to do that for every product of any sort that I would also dislike. I do not have the time to research every aspect of every product I am going to buy, and it is not my responsibility to do so.
And yes, I am going to care about things that are more directly related to me, like an anti-gay organization over sweatshops because the former is more directly relevant to my daily life then the latter. I, and many of my friends are in the LBGT community, and Card donating money to a anti-gay groups, does affect me personally. That does not mean I am a horrible, horrible person for caring more about the rights of myself and my friends over the working conditions of those in other countries. It's a basic example of how we care more about things that are directly relevant to us.
(Another example: I lost my sister to leukemia, therefore my preferred charities of choice are related to leukemia specific research, or animal welfare which was her personal passion. That does not mean that my not donating to other organizations that I hate the people they help, like I hate the poor due to my lack of support for the Salvation Army or I prefer animals welfare over human welfare, but that the two causes I support are more directly important to me.)
