Well shit. There goes all the respect I had for mister Bob Chipman. I thought he was pretty interesting to listen to, and I loved his talk about the green lantern's darkest night series. But this is just insulting.
He obviously has not even played the series in question, he has done no research, he hasn't even bothered to listen to the people who are complaining, he has instead simply decided to hide behind the 'GAMES ARE ART AND YOU SHOULD NEVER EVER EXPECT TO BE SATISFIED FROM ART' standpoint.
I'm sorry Mister Chipman that you are burdened with being so much better than the masses. there is however, a difference between the origin story about a bunch of cartoon turtles, and a three game spanning epic that has every time had a major selling point of being able to choose what happens throughout the game, and having those choices have weight and meaning. To do my best to make an analogy that you might better understand.
You have heard that this upcoming movie is going to be made and directed by the *best* director out there, you're told that he is going to ensure every part of it is absolutely perfect to the best of his ability. And it is an amazing and epic tale, striking almost all key notes a movie has to touch and instill in its viewers. Then, at the very end, at the last fifteen minutes, the director apparently had a job to do elsewhere, so he turned the ending over to his very good friend Uwe Boll. So this grand epic of a movie is ended by having some of the stupidest decisions imaginable, causing them to act totally out of character because the director lied and didn't keep his promise.
Wouldn't you be pissed off? Wouldn't you demand your money back? Hell, wouldn't you get royally pissed because this was all set to become a masterpiece of cinema, when the director decided to knock off and give the creative reigns to some idiot who thinks he's a director?
Well, guess what. Gamers can't demand their money back. If you buy a game nowadays, that's it. You own it, and nothing you can do will get you your investment back. In the world of CD-keys, online activation, and the like, returns are a thing of the past. Amazon is taking returns, which I think is hilarious and awesome. But can we take it back to walmart? No. Can we return it on Origin? No. We're stuck with it, and that's all there is to it.
The argument of 'BUT ITS ART' doesn't fly when the company creating it, isn't out to make art, they are out to make money. If you want to throw that statement around, point at some of the indie creators who are taking more chances and acting less like corporate whores. EA and Bioware are in it for the money. They may enjoy it, they may think they're doing awesome things, but ultimately they're in it for the dosh. There's nothing particularly wrong with this, some amazing things have come out of being in it strictly for the money. But if you're in it for the money, and you promise, throughout the entire game's development, and the major selling point is that all the choices you made in Mass Effect 1 and 2 are coming together to make a major impact on the ending.... And its all a load of bullshit.
Then I think you have a right to tell them that this is bullshit, and if you want us to buy another thing from you again, you have to make it better.