"Santa Claus is generally depicted as a plump, jolly, white-bearded man wearing a red coat with white collar and cuffs, white-cuffed red trousers, and black leather belt and boots (images of him rarely have a beard with no moustache). This image became popular in the United States and Canada in the 19th century due to the significant influence of caricaturist and political cartoonist Thomas Nast."Patrick_and_the_ricks said:The Santa we know today was invented by coke. Look it up, it blew my mind when I first found out.Woodsey said:Coca-Cola didn't invent Santa Clause (or even the red and white suit I believe, they just put him in it since it went with the branding).
Wikipedia, with 3 sources attached, the first of which being Coca-Cola denying they created the modern image.