V4Viewtiful said:
The movies being the axis to the comic I think is a Dumb Idea because eventually the movies will reboot and try something new and all that stupid "synergy" will be wasted for short time gain.
The thing about that short term gain is that it's really, really big. Check the numbers here [http://www.newsarama.com/2295-marvel-sets-revenue-record-for-2008.html], for example. In 2008, the first year of the MCU, Marvel made $125 million from publishing, and $250 million from films. That being from two films including their first ever (Iron Man), and their worst reviewed and worst performing one (Incredible Hulk). So their first experimental foray into films, including their closest thing to failure to date, produced almost double the money that their comics did. Jump forward a few years and they've had more than one film make over a
billion just at the box office. Throw in DVDs, merchandising, and so on, and they're easily making the same from one film that they could in a decade of comics.