Actually, yes, I've played pre-access and I've gotten a lifetime subscription. The setting and atmosphere are amazing and the missions are usually sculpted into amazing ice sculptures while most other MMO's just churn out ice cubes. Seriously, watch every cut-scene. You won't regret it.
The combat system is also very in depth when you look into it. On the outside, it looks like just normal button mashing with a bit of active dodging. However, the real gem of the system is found in creating many different synergies between two weapons and 14 out of over 500 abilities.
It is definitely not for everyone, it targets a niche crowd. However, that is because it IS different than most MMO's.
It doesn't hold your hand very much, however, and that could be seen as a good thing or a bad thing. Personally, I had no trouble at all playing the game. But that is because I had already done my research and knew how to play.
Also, EA is only handling the physical distribution of the game. They have absolutely no control in the development process of the games past, present, or future.
For the cash shop? You'd be surprised at how well Funcom has managed to keep it strictly cosmetic with no affect on the gameplay. You cannot buy items or money and you cannot sell, disassemble, or trade anything you do buy. You may not like the fact that there even is a cash shop to begin with, neither do I, but I find the game to have made up for itself and more just because it is so different.
The launch has been the smoothest MMO launches I've ever experienced and so far I've not regretted my decision to get lifetime membership one bit!