This Coffee Maker Has DRM to Lock Out Competitor's Refills - Update

Braedan

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Sep 14, 2010
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Ok... so look into it, a 400g bag of coffee costs around 7 bucks... which is roughly 50 cups of coffee.
OR
I can spend $14 for 16 cups of crappy pre-ground Starbucks pods....

It's hilarious enough they think their coffee makers are worth more than $40 and it cost several times more than a regular fresh cup, but now the want to lock away competition so they can charge more for pods?
 

Yopaz

Sarcastic overlord
Jun 3, 2009
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Sleekit said:
i don't actually know anyone...nor have i in fact ever known that i can remember...who actually owns and uses a dedicated coffee machine.

mostly on account of us having these great things called "kettles"...

is this like some huge "in every kitchen" brand name i'm not aware of ?

...cause if not surely a smart, "discerning" coffee consumer would just buy a machine they can put any coffee they want in ?...

in which case...great move making people not want to buy your coffee machine guys...
Automatic machines is one of the fastest growing markets over here right now. Old fashioned coffee makers are still on top, kettles are falling behind and those that use capsules or pods are growing quickly. personally I grind my own beans, I don't ever intend to get a pod machine unless it's an emergency. They're cheap, but they require that you buy expensive pods or capsules to use them.

Fox12 said:
Somehow, I don't expect this to get the same level of ire as Microsoft did.
Of course not, there are plenty of options, this brand isn't that huge and most "hardcore" coffee enthusiasts would never go for a machine that uses pods. This machine is more like Ouja than Xbox One if we were to make analogs between gaming.

mysecondlife said:
I have a Keurig. Mine just punctures a hole top and bottom of the coffee pod and it pours hot water. Haven't got a clue how they managed it.
It's quite simple actually. Lots of these fully automatic machines using capsules or pods have some kind of bar code reader that can read information on the pods or capsules. This is most commonly used to read information such as the coffee type so that it makes a tiny cup when you want an espresso or a ristretto and a big cup if you want a lungo.All they need to do is to program it to also read a code that says the pod is made by Keurig and there you go. Of course, they may use a different mechanism, but this is one way of doing it.

OT: I would like to point out that technically this isn't DRM since that means digital rights management.
 

Steven Bogos

The Taco Man
Jan 17, 2013
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mysecondlife said:
I have a Keurig. Mine just punctures a hole top and bottom of the coffee pod and it pours hot water. Haven't got a clue how they managed it.

Oh well. I'm an Organic Ethiopian Coffee drinking master race anyways.


Steven Bogos said:
I drink coffee out of cans from the vending machine
Do you live in Asia or something?
Yeah I live in Japan
 

Kuala BangoDango

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Mar 19, 2009
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Hmmm.

I wonder if we could talk GOG into branching out into the coffee market.

Think they would go for that?

"We here at GOG know that coffee-piracy stems from anti-consumer practices like coffee DRM which ultimately don't work. We are vehemently against DRM in all it's forms which is why we only sell DRM free coffee and makers. Yes, we do run the risk of some people pirating our version of coffee and makers but we feel that by offering a better service, like keeping our coffees updated to the latest coffee-maker operating systems as well as offering free extras like coffee wallpapers and cup-o-joe soundtracks, we can convince many coffee pirates to turn to purchasing our products legitimately." - Anonymous GOG employee
 

Lost In The Void

When in doubt, curl up and cry
Aug 27, 2008
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Oh no...guess I'll just keep not drinking coffee...

Seriously though this is bullshit, I do have one of this "1.0" machines in my house and it kinda disgusts me that even coffee makers are going the route of DRM. Regardless, I can't stand the taste of coffee so I drink that poison called energy drinks instead.
 

Something Amyss

Aswyng and Amyss
Dec 3, 2008
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Fox12 said:
Somehow, I don't expect this to get the same level of ire as Microsoft did.
Well, for one, there's more than three coffee manufacturers who make this sort of device, so it doesn't come anywhere as close as big of an impact on the relevant market.

In the flip-side, I bet there will be a lot fewer people calling complainers entitled or defending the move.

Jorec said:
So what's to stop people from just using the original Keurig machines then?
Nothing, for the time being. I'm assuming they're going to eventually die out, though.

More importantly, if these pod machines are otherwise universal, what's to stop them from moving to another brand? This is the sort of thing that tends to only work if a sizable chunk of the market adopts its.

TheRealCJ said:
I think it's funny that cars - one of the most standardised consumer machines for the last century - seems to be the default slippery slope argument. I see it all the time when it comes to Apple vs. PC debates, and DRM debates, and just about any other tech debates...
There's a lot of Americans online and Americans love their cars. Speaking of Americans....

Stevepinto3 said:
I take it you're not from the U.S. then. I don't know anyone who doesn't own a coffeemaker. Hell, I have one and I don't even drink coffee.
I don't own a coffee maker. My brother doesn't either (he has a kettle for tea) and my father microwaves his coffee for...Whatever reason. My mom owns two of these things--specifically the pod makers--one at home, one at her office. We're all American.
 

EndlessSporadic

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May 20, 2009
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Strictly speaking this isn't DRM. I would go so far as to say that the concept isn't even the same. It is the equivalent of Steam suddenly only allowing you to download Valve's games and Origin only allowing you to download games published by EA. If we are comparing this to DRM, the correct thing would be to say that Keurig pods only work in Keurig machines, which is not the case here.

ANYWAY, this is both a stupid and smart business choice.
 

Scorpid

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Jul 24, 2011
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I don't understand what's wrong with making simple pots of coffee and why these wasteful individual cups are catching on. It seems like a fad to me... but then again I'm a tea drinker, life is so much easier as a tea drinker.
 

Arakasi

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Jun 14, 2011
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I don't really see how anyone would have a problem with this, given that the box is clearly labeled 'Only works with X pods'. Otherwise simply buy another machine, they all do the same thing don't they?
 

Tahaneira

Social Justice Rogue
Feb 1, 2011
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Scorpid said:
I don't understand what's wrong with making simple pots of coffee and why these wasteful individual cups are catching on. It seems like a fad to me... but then again I'm a tea drinker, life is so much easier as a tea drinker.
If you're not a morning person, brewing coffee can be quite a chore. Personally, I can't stand the stuff, but when I was a kid much entertainment was had watching my mother try to fix her morning caffeine. Part of it may be laziness, but I can understand the temptation to just have a thing where you snap a plastic cup into place if you can barely think in the morning.
 

Mahorfeus

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Feb 21, 2011
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Funny, for some reason I was always under the impression that pod technology was something that Keurig had patented or whatnot. That not just any company could hop onto the moneytrain by producing them.

In any case, if the 2.0 ends up having one of those basket pods that lets you use any kind of grounds, there might not be much of a problem.
 

Strazdas

Robots will replace your job
May 28, 2011
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Ok i hope this is a joke. what kind of insane person decided this is a good idea. i hope they have a spectacular failure and file for bancrupcy because of this. any company that tries this does not deserve to stay on the map.

Sniper Team 4 said:
So, what's next? Certain types of cars only work with Shell gas? Toasters can only toast certain types of bread? Ovens will only work with specific cookie sheets? Milk will only stay cold in certain fridges that scan a chip in the carton and approve the milk? Am I going too far with this?
No, your not. Then again gaming industry was always allowed to get away with it (exclusives) so i guess somone else tried this nonesense too.

Jorec said:
So what's to stop people from just using the original Keurig machines then? If that's the only substantial thing that the "Keurig 2.0" offers than I see no point in upgrading honestly, especially if the competitor's refills are in fact cheaper.
the same as what stops people from using windows 98. not only they refuse to sell and support it, others have too. you cna use it now, sure, but in 15 years of only 2.0 being on sale, how many of them will be supported you think?

TheRealCJ said:
I think it's funny that cars - one of the most standardised consumer machines for the last century - seems to be the default slippery slope argument. I see it all the time when it comes to Apple vs. PC debates, and DRM debates, and just about any other tech debates...
I think cars are often used because it is something everyone knows (every know what is a car and how its used) and is also undisguisedly a physical good. On top of that, most people have one. so its an easy example.

Sleekit said:
i don't actually know anyone...nor have i in fact ever known that i can remember...who actually owns and uses a dedicated coffee machine.
Im in this camp as well, i dont know a single person that owns a machine. Enthusiasts make coffe the old way with real beans, the rest of the folks just pour it directly into the cup.

Keiichi Morisato said:
in america, if we want tea we nuke the water and add a tea bag of desired flavor, and add copious amounts of sugar or artificial sweetener.
another concept i find no reason to exists. who the hell warms liquids in microwave!

rhizhim said:
on the other it would explain so much considering that radiation is bad for your cells. any kind of cells.
That depends how you look at it, but it wont be correct either way.
For one, Water has no "Cells" in it unless you count floating bacteria that is everywhere and hope they mutate enough instead of dieing to actually harm us.

Even then, depends on what you consider "Radiation". technically, all waves are radiation. Light is radiation. Heat is radiation. sound is radiation. electricity is radiation. so yes, microwaves is radiation too. In that case you would be wrong about their harm however. for example heat is essential to our survival, without it our bodies cannot function. too much ehat is bad, sure, but its not inherently bad. Im sure you get the point here.
Now, if you look at radiation in the laymens terms, where its usually limited to radioactive radiation, then once again you would be wrong here, since microwaves do not spread that.
Microwave principle is exciting water molecules through the correct calibration of wavelenght, that transfers energy into water molecules, making them move around. Moving around spends kinetic energy which gets transformed into heat, thus the water heats up. this is why its technically impossible to heat up 100% dry products in microwaves - it only affects water. of course there is no 100 % dryness due to humidity in the air nor are all microwaves perfect calibration.

Mumorpuger said:
French Press Master Race vs Keurig Drinking Peasants! I sense it brewing...
Those dirty Keurig peasants! They will never reach our glory!

Seriously, them aster race shtick seems to have caught up quite well.
 

MeChaNiZ3D

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Aug 30, 2011
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I think it is the time again where we hope people don't buy the product.

I've always resented the bait-and-switch bullshit of selling a proprietary machine cheap that only takes expensive proprietary inputs, mainly in printers. I wouldn't say it's anti-competitive so much as anti-consumer.
 

Krantos

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Jun 30, 2009
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Mumorpuger said:
French Press Master Race vs Keurig Drinking Peasants! I sense it brewing...
+1

So.. I can have my coffee as hot as I want? I can use any kind of coffee I want? And I can even use it if the power goes out?

Yes, I think I'll keep my french press, thank you very much.

Though I do wish they were easier to clean....
 

Scars Unseen

^ ^ v v < > < > B A
May 7, 2009
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Annnd now I want some coffee... Time to go walk to the vending machine. Thanks, Steve...
 

Blue_vision

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Mar 31, 2009
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This honestly sounds like something out of an Onion article. I've always found those pod coffee machines to be ridiculous (Canadian, for reference), the amount of silliness here seems to be at the level of self-parody. Can anyone owning explain to me what the benefit is from owning one of these machines?

Mumorpuger said:
French Press Master Race vs Keurig Drinking Peasants! I sense it brewing...
I see what you did thar ;D
 

Tastum

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Jun 1, 2011
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Blue_vision said:
This honestly sounds like something out of an Onion article. I've always found those pod coffee machines to be ridiculous (Canadian, for reference), the amount of silliness here seems to be at the level of self-parody. Can anyone owning explain to me what the benefit is from owning one of these machines?

Mumorpuger said:
French Press Master Race vs Keurig Drinking Peasants! I sense it brewing...
I see what you did thar ;D
I have a traditional drip coffeemaker because I drink roughly a pot a day (yeah that can't be good for you) but my live-in tenants have a pod-style maker... it's excellent for making hot cocoa for one, because it'll serve you one cup of hot water instantly. If you're a more normal coffee drinker who has a cup in the morning, it does the job with significantly less mess, plus allows you to make all sorts of other hot beverages that would be more difficult to achieve with a drip machine.

Still, I'd use the reusable filter because K-cups are ridiculously expensive.