Hawki said:
This is kind of all over the place - at the least, I've never heard of these "other projects," and if the ABC is tainted as a whole by Roseanne's comments, then that says more on the people holding it to be 'tainted' than the ABC as a whole.
What are you having difficulties understanding? Effectively what ends up happening is that networks tend to offer advertisement slots at key times and directly engage possiblemarket lead firms whether they wantto buy into it. The thing is that companieshave a vested interest not merely in what time slot, but what type of programs will be routinely shown in a seasonal slot.
Whether people are influenced by the show or not, product placement may be affected. Given that Roseanne Barr was
notoriously running her mouth on Twitter, stepping into the lines of outright defamation, companies may be alienated by that.
To put it another way ... you have hot real estate, but a bad tenant. And ABC had spent awhile trying to build up a certain type of image that, if they cannot guarantee to maintain, then it becomes somewhat problematic to companies querying whether their want their branding associated with the show. Greater demand, the increased amount you can charge ... Less takers reduces total demand. Less demand, less revenue being generated even by those that agree to take out advertising slots.
Barr herself said she'd stay away from the Twitter accounts because she couldn't help herself. But then decided to launch fresh garbage yet again.
Roseanne was midseasons and unmonetized at that point. Meaning it was already existing on borrowed capital for the costs of running the show. Meaning that ABC were trying to use it to generate additional ad revenue and as a sign post of what companies can expect to have that their product placement will sandwich over future spring and fall seasons assuming they become long term partners.
Ratings alone do not monetize a show ... advertisement
based on ratings does. But then again so does
content and the visibility of its cast.
Kantar Media Advertisement got, what, 45 million only from its initial 9 week run cycle? The thing is that ABC was trying to poach Pepsico and McDonalds contracts ... but the thing is that Barr's incessant Twitter activity would have likely made those social contract sensitive companies more than a little leery.
So what you end up with is a dilemma. See Disney needed to create at least one season of Roseanne, and then book it again immediately, and that creates a problem. You have a show that people will watch, bvut alsoa show that generates a whole lot of public negativity, occupying a key lineup slot, that would otherwise generate inflated ad revenue real estate ... but will it
generate the customers that will pay for that inflated branding highlighting in the face of all that emotion-charge social dialogue?
With an increasingly incessant, erratic, downright bigoted and defamatory lead in a controversial role ...
no. Like seriously ...
no. Of course it wouldn't.
Canvs did emotional measures of the sitcom through social media, and
Roseanne was generating more generalized hatred than any other sit-com. And once more, that was often based exclusively on people's reactions to Roseanne Barr herself. And the problem is major marketing firms look to things like Canvs to instruct their clients howand where they should aim their advertisement efforts.
Basically it's like people's initial reaction to Starlight Glimmer post S5 MLP, only Roseanne Barr deserves it.
You're effectively running a high-visibility show but inheriting a social commentary no one wants to be seen with.
The thing is that
Roseanne does not belong to ABC ... they merely axed it ... in a year the contract reverts to its current major holder. Which is Carsey Werner? IDK ... I can't remember. Anyways, they can always pitch the show elsewhere.
Doubtful the cast will entertain reprising roles barring Roseanne Barr, however.
If we're going into analogies, a better one would be that we have a company with an employee. The employee does something reprehensible and is (justifiably) called out for it. Problem is, every employee under that employee also loses their job by extension.
The cast may be a bit screwed, but you'll find the crew will probably be called in for whatever replaces it. Whether dribs and drabs, or wholesale. At least for the initial unonetized period where ABC may take on additional staffers.
After all, it's not like ABC studios won't actually help monetize and support some future show.
Once again ... you can blame Roseanne Barr. A TV studio shouldn't feel as if hostage to a rogue bigot pretending like people's jobs gives her a licence to villify people on Twitter and not suffer consequences for that.
It's
unfair, and I hope they line up new work ... but it's not the studio's fault for them losing their job.
So, once again ... commercial success
for whom? Because it certainly wasn't going to be for ABC. ABC can slot in another show, that will generategreater ad revenue sooner, with less leery looks, that will poll better with viewers and post-tv sales figures, and quieten advertiser qualms about associations in the future.