Ubisoft Responds to AC:U Criticism - Will Change its Review Policies

shintakie10

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144 said:
"You couldn't get away with releasing a buggy game in the cartridge and cassette days ? you'd get sentenced to a trampling under the company brontosaurus."
-Yahtzee Croshaw

Also, I find that the mistake a lot of PR people make is that they talk too much. What this one should have said is, and I'm paraphrasing, "I'm sorry to everyone it's happened to, we'll fix it immediately, and it won't happen again."

Owning up to your mistakes is a sign of integrity. Passing them off and playing them down is a sign of dishonesty.
There's actually a very valid reason to not say you fucked up. Its the same reason doctors generally don't say they fucked up.

If you say you fucked up its a whole lot easier for people to sue you.

If a doctor botches a diagnosis and complications arise and they say "Sorry, I fucked up blah blah" then that doctor, while showin integrity, has literally handed anyone a please sue me sign.

For video game publishers, especially those that have shareholders, sayin you fucked up opens you up to all kinds of legal repercussions. Think about the stock price drop. Ubi comin out and directly sayin we screwed up leaves them totally open to shareholders suin them for a loss of value in their shares.

Does it suck that corporations literally can't say they messed up for fear that they'll get sued and have people use their words as evidence? Totally. It sucks that people can't just own up to their mistakes. However its the reality we live in now.
 

WouldYouKindly

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Apr 17, 2011
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RJ 17 said:
"No really, we want reviewers to have access to the full experience and the multiplayer wasn't ready until launch!"
Except this rationalization falls entirely flat when you realize that the entire game wasn't ready a launch.
 

144_v1legacy

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Apr 25, 2008
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shintakie10 said:
144 said:
"You couldn't get away with releasing a buggy game in the cartridge and cassette days ? you'd get sentenced to a trampling under the company brontosaurus."
-Yahtzee Croshaw

Also, I find that the mistake a lot of PR people make is that they talk too much. What this one should have said is, and I'm paraphrasing, "I'm sorry to everyone it's happened to, we'll fix it immediately, and it won't happen again."

Owning up to your mistakes is a sign of integrity. Passing them off and playing them down is a sign of dishonesty.
There's actually a very valid reason to not say you fucked up. Its the same reason doctors generally don't say they fucked up.

If you say you fucked up its a whole lot easier for people to sue you.

If a doctor botches a diagnosis and complications arise and they say "Sorry, I fucked up blah blah" then that doctor, while showin integrity, has literally handed anyone a please sue me sign.

For video game publishers, especially those that have shareholders, sayin you fucked up opens you up to all kinds of legal repercussions. Think about the stock price drop. Ubi comin out and directly sayin we screwed up leaves them totally open to shareholders suin them for a loss of value in their shares.

Does it suck that corporations literally can't say they messed up for fear that they'll get sued and have people use their words as evidence? Totally. It sucks that people can't just own up to their mistakes. However its the reality we live in now.
I disagree. Or rather, if you're correct in your thinking regarding the Ubisoft PR's logic, than I think its result will have undesired consequences.

Remember the Microsoft red ring kerfuffle? I remember it. I remember being more and more annoyed every time that Microsoft claimed it was only a few 360's that had a problem, with every excuse they gave. When they openly said, "yes, this is a problem, and this is how we'll handle it," my opinion of Microsoft improved greatly.

To your doctor analogy, try it again, but instead of doctors, try some other professions, perhaps ones without malpractice laws. Like game development, for example. The number of things one can be sued for is much smaller, the number of things one would bother to sue for is much smaller, the number of lawyers who would take up such a case against Ubisoft is smaller still.

And you know what? Phrasing means a lot too. I can actually still make use of your doctor analogy after all, because I've had two shoulder surgeries. But the second one had an unexpected problem, and the doctor had to perform a different procedure. In the recovery room, I was happy to hear him say the honest truth, that they hit a nerve center that they didn't expect to be an issue for this operation and had to bring in a nerve specialist, instead of downplaying it, covering it up with doctor jargon, etc. Complications happen, and I was glad he did the best he could when it happened to me, and told me the truth.

Also, I think every game has a "buyer beware" type clause that protects the developer from most glitch-based suits.
 

Krat Arona

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Jul 12, 2010
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Ubisoft has become such a joke. This whole damn industry has become a joke. "Oh we learned our lesson and we're sorry, buy our next game and it won't happen again."

And we (a majority, not necessarily you mostly fine folks) just eat it up and keep throwing money at them. Snake eating its tail.
 

Hairless Mammoth

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Another contradictory statement from Ubisoft that refocus's attention away from the main issue. It's business as usual with them. Do they not know we could piece together how 4 person multi-player is different from an MMO and how that shouldn't effect the single player glitches anyone, reviewer or not, could have experienced? Yeah, fire your PR department, Ubi, or stop giving them Scooby Snacks every time they respond to a problem with perfect corporate PR talk that dances around the issues.

I can't see how they'd be able to easily make a beta about such a story driven game without either trying to hide the good stuff for launch or just not caring about plot and mission details from the final product leaking. I doubt even the incompetent leaders would allow the later to happen, since that can be a breaking point for a potential buyer. Maybe they should either test the games themselves much better or put effort into a beta only storyline/level build (that could later be sold as DLC). They could even make any story they choose a parody of the series or other works with similar setting, but, seeing as the creative people in the company have to be constantly making the next installment of their respective studio's IP, I doubt that would happen.

Also, how would the PC beta testers respond to even simple problems like framerate dips, and how would they take those criticisms? They've burned PC players for the better part of a decade on most of their games. I doubt a (semi-)public beta would make it easy for them to wade through the comments to find the major problems. And, not doing a PC beta while doing a console one would be them perfect "grab the popcorn" moment.
 

EndlessSporadic

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INCOMING RANT TO UBISOFT

I don't know what is more astonishing - the fact that any of this got past QA, or the fact that management did not accept this bug earlier in development. I really don't know who to blame here. I expect nightmare-fuel models on PCs since they have different configurations and shit can hit the fan on certain configurations, but to have it occur on a console is inexcusable. It feels like every single department lost sight of what was important and failed to keep their scope reasonable.

- We don't need a million NPCs who do or add nothing to the experience.
- We don't care about "cinematic". If we wanted cinematic we would go watch a movie.
- We don't need massive, shallow worlds. We are happy with small, rich worlds.
- We don't need yearly releases. What you lose in a year will be made up with more sales of a superior and more polished product. You can't put a price on reputation.
- If your art team had any knowledge of their professions at all, it would take absolutely no effort to add a female assassin. When it comes to dialogue, having the player be their desired sex is more immersive than NPCs saying a specific, non-meaningful name.
- Immediately admitting mistakes when called out on them may not get you far with your stakeholders, but it goes miles with your customers.

Ubisoft, I can tell you have some brilliant people working on your games, but none of that matters if you treat your customers like garbage. As much as I want to disagree with what I am about to say, people are not stupid sheep like you make them out to be when it comes to video games. They act like it sometimes, but ultimately they can spot the fundamental problems and have a basic understanding of computers.

INCOMING RANT TO GAMERS

On the other hand, and I know I'm going to get a lot of flak for this, to the gamers, 30FPS is not unplayable. It doesn't feel as smooth as 60, but the difference between 30 and 60 visually is minimal (don't misunderstand me here - I agree it exists, but the difference is not "unplayable"). Likewise, having good systems does not mean you are obligated to get great performance from a game and it doesn't mean it is poorly optimized.

Stop confusing "poorly optimized" with "need for alteration". Having 10,000 NPCs at 20FPS when you can get 10,000 NPCs at 30FPS is "poor optimization". Having 10,000 NPCs at 20FPS where there is no room for improvement is "need of alteration". In that case they would need to reduce the number of NPCs to bring the framerate back up. I'll summarize - optimization is being able to do the same thing better. Alteration is doing something different that will achieve a better result.

Learn to differentiate between the two. It is obnoxious to see people throw the term around without having a clue what it implies. Telling devs to "optimize their game" does nothing to tell them how to improve it. What can the dev do to improve the experience? If you can't give a concrete example (remove NPCs is an extremely good example) you have no business complaining and aren't helping to fix the issue. With all of that said, I have no idea whether the issue is actually poor optimization or if alteration is needed. It is, however, safer to assume that alteration is needed. Alteration provides faster and clearer results than optimization does.

INCOMING RANT TO REVIEWERS/CRITICS

This goes for reviewers/critics too. You are failures as reviewers if you say "X is poorly optimized". You are not qualified to make that statement and you are not CRITIQUING - you are whining and being unhelpful. You complain about how devs and publishers treat you, but your reviews are not helping developers improve.

Critic: "WAAAHH! I don't like the taste of this cake!"
Baker: (Internally) "Well, what's wrong with it?"
Critic: "It tastes bad."
Baker: (Internally) "What part of it tastes bad?"
Critic: "And it has a really weird consistency."
Baker: (Internally) "Well, that is subjective. Many people have different preferences."
Critic: "6/10"

Do we see the issue here? With all of the complaining the baker knows you don't like the cake but has absolutely no idea how to improve it for next time since you did not express your preferences. And what is going to happen? The baker is either going to make something else completely gross or will stick to what was already made because they feel safe making that cake since enough people like it.

---

There is my rant on our industry. Game development is an iterative process. Devs are clueless because customers/reviewers are whiny and unhelpful which leads to devs being clueless because customers/reviewers are whiny and unhelpful. It is a never ending cycle and the best way to break it is to give constructive feedback instead of endlessly complaining without providing ways to improve it and expressing personal preferences.
 

nameless023

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Nov 11, 2011
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"We are working to adapt our services and communications with consumers accordingly, both by changing the way we work with reviewers and by offering customers open betas or other early access to some games, all so that they have the information they need and want," said an Ubisoft spokeswoman.
Early access to their games? So they want to continue selling unfinished/buggy games but now under the excuse that it's for beta testing purposes.


Ubisoft already has a pretty damaged image in the minds of most gamers, just look at how many ubisoft themed jimquisitions we've gotten over the last few months. This early access crap is certainly not going to help.
 

kanetsb

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Sep 13, 2007
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Abstergo's biggest mistake was including an in game real currency store in a AAA title. This just makes ACU feel like a cheap mobile game.
 

Smiley Face

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Grabehn" post="7.865151.21609252 said:
"By giving customers open betas" GOD DAMMIT TEST YOUR GAMES YOURSELVES.
The Open betas line is pretty bad, it wouldn't result in any sort of a better game, they just want to do it because it's the popular thing to do right now, after Destiny and Evolve, despite the fact that Destiny and Evolve are TOTALLY DIFFERENT than Ubisoft games in ways that it actually makes sense for them to have open betas. They're both new franchises and primarily multiplayer games, they need to refine the gameplay, balance it, gather statistics, and test the servers.

Ubisoft needs NONE of those things, and an open beta would not help solve any of these problems, it's just a PR excuse and another way to distract from them not changing the way they're doing things. They have paid quality assurance people who found all of these bugs, in a controlled environment where they could collect all the data they needed. The problem Ubisoft had is that their people either weren't good enough, or more likely didn't have enough time, to fix these problems. Hell, spending time and resources running a useless open beta would actually probably lead to more problems, just because you're wasting resources.
 

Metalrocks

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Jan 15, 2009
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feel kind if regret for getting unity. still downloading since my connections is not really fast for a sudden. who knows, maybe by the time its finished downloading the patch will be out and the game works fine. whom am m kidding.
ubi is really taking over EAs bad reputation. EA is slowly getting better, now ubi has to do the same crap. not for long and i also will not touch any ubi titles due bad ports and quality.
just managed to get watch dogs to run smoothly and can actually enjoy the game. who knows how much fun i will have once i cna actually start playing unity.
 

silverleaf81

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Oct 2, 2009
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Holy sh*t, that is one of the most horrifying bugs I have ever seen since the Animal people in Red Dead Redemption. 0_0

 

FalloutJack

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Nov 20, 2008
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ryukage_sama said:
The Escapist needs to embed the "sad trombone" sound effect every time someone opens one of these news posts.
This'll have to do.


OT: A game must rise and fall by its own merits, and the roaming sharks critics must find their fair middle-ground to state whether something that IS shit is shit or to not when it's not. Any failing on either party is then their own fault and we know it. These embargos are completely asinine. If they had seen this beforehand, we wouldn't have this problem.
 

mjharper

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Apr 28, 2013
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Huh. Did they ever stop to think it might be more effective to change the way they make games?
 

WarpedMind

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Nov 8, 2014
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Ah yes, Open Betas and Early access.

Because surely handing out the duty of Q&A-testing to the unpaid masses of the internet and encouraging people even HARDER to buy your games before they're even released will just do WONDERS for these trust issues, AMMIRITE?!

Christ, every time you think Ubisoft can't jam it's foot any further down it's facehole it manages to get another inch in there.
 

VikingKing

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Sep 5, 2012
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i really hope that Farcry 4 doesn't end up being the gasoline canister to the blazing inferno that is public opinion of Ubisoft right now.

....less because I care about Ubisoft and more because I'm looking forward to that game.
 

Jandau

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Dec 19, 2008
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Brian Tams said:
You can start by killing yearly releases, you idiots.
To be honest, yearly releases would mean FEWER games, as they are putting out multiple games in the franchise on some years (like this year, with Unity and Rogue, and in 2012 with ACIII and Liberation)...
 

themilo504

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May 9, 2010
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If I may quote jim sterling?ubisoft ubisofted again?, the company is pretty much a punch line by this point, hard to believe that the company that made my favorite game ever(rayman 2) has fallen so far from grace.
 

TWEWYFan

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Mar 22, 2012
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Yeah, Ubisoft? You do not get to treat this like some tragic misunderstanding. The way I see it, releasing a game this obviously bugged only has two explanations. Either your higher ups had absolutely no idea what they were actually releasing or else they did know and decided to try and scam their customers anyway. So which title do you want Ubisoft: gross incompetents or deliberate scumbags?