Ubisoft Says Always-On DRM, "A Success"

Pandabearparade

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Mar 23, 2011
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Iron Lightning said:
This is like if McDonalds decided to slap you in the face before they let you have a happy meal.
That. And worse, the Hamburgler is out back giving away better, slap-free burgers for free.
 

Yopaz

Sarcastic overlord
Jun 3, 2009
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Twilight_guy said:
You know what I want to see? an actual discussion of what this DRM means. I've seen lots of people who instantly sputter a gut reaction and condemn it immediately but that's incredibly short sighted. There are lots of issues to discuss here, not the lest of which is why people hate it so much (and don't give me that crap about you just hate DRM or your internet connection sucks there is more to it and you know it). I want to know why people keep blasting DRM and why stories keep getting put it. Its not about simply hating the thing, this is on the level of a zealot crusade and I want to know why. As far as I'm concerned though, it's never going to happen because people are just too angry to talk all they can do is yell. Ah well, maybe DRM should treat use like means spirited children, we sure act like it.
We hate it because in reality whenever someone makes some sort of DRM it takes hacker at most a few months to crack it. With this always on DRM it's just a matter of redirecting the server check to a virtual server that never exists anywhere but on your own computer using a special program. However the ones who actually buy the game will have problems with this years after they bought the game. Those who have gaming laptops and play while they're away from home wont be able to play it on locations such as the train. If Ubisoft's servers shut down you lose your unsaved progress, Civilization V actually lots a star from one reviewer because that kept happening over and over. Also as you said yourself. Some of us got bad internet connections. I've been on a connection where I get decent download and upload speeds, but it often disconnects for a few seconds. That has bugged me a lot playing online games since it results in lag or even being disconnected. That is OK however since in a FPS or a MMO all progress is saved on the server so nothing is lost but a few minutes where I restart the game. If this happened in a mission while I was playing Saints Row 2 however I would get really pissed at losing my progress because my internet sucks.

Yeah, the process of getting rid of always on DRM is making it complex for the regular pirates to get it to work, but it also makes it worse for the consumer. They wont sell more by making it more annoying, but they might reduce the amount of pirates. Honestly I find Steam so convenient that I see no need to pirate any games and my current connection is very stable so this isn't a big problem. I also don't like Ubisoft games that much.
 

niktzv

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Feb 15, 2011
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To be fare the market of people who play AAA game titles on their computers AND dont have the internet is non existent.
 

CrystalShadow

don't upset the insane catgirl
Apr 11, 2009
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Oh great. Let's look at everything that's wrong with what they're saying.

"It reduced piracy."

Did it? How do you know this? What is your estimate of piracy rates based on? By definition, no pirate with any sense whatsoever is going to connect to your server, so that's not a good measure.

Estimates from sites distributing pirated material aren't exactly reliable either.

But hey. If you think you've reduced piracy rates, good for you.

Next question though:

Did this reduction in piracy gain you any sales? - Another one of those nebulous unknowns. Any answer is pure guesswork.

Did the DRM put anyone off buying your games? - Well, first and foremost, anyone without an internet connection, or with a slow one is a guaranteed loss. By some estimates that may be between 20 to 30% of the market.

Do your gains from 'extra sales' from piracy reduction make up for this?

That's not the only issue. Some people may take a dislike to your games on principle alone, or because your DRM has literally caused them actual problems.

This harms both direct sales, and your company's reputation. As well as having a negative impact on any games with such DRM on it.


In short, can you prove that the benefits of reducing piracy in this way outweigh the costs in terms of lost sales and damage to your reputation? (and thus, potentially follow-on lost sales above and beyond those of the games which implement this scheme themselves.)


Seriously. Are these companies in business, or politics?
 

Sporky111

Digital Wizard
Dec 17, 2008
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I'd be much more interested in the number of PC sales there are for AC: Brotherhood, versus the sales for AC2. And also the number of console sales for each game. I'm sure that would be much more informative than this flimsy "it was a success" story.
 

oathblade

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Aug 16, 2009
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When I heard about the restrictive DRM I researched what games used it and I avoid buying them.

I dont want the hassle of healing with them any more than other bugs. I was really excited to play a new game and DRM killed that interest, even ones on Steam. I dont want to be forced to use use my internet to prove I paid them money.
 

snow

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Jan 14, 2010
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Ubisoft successfully found a way for me to avoid their games at all costs. If this is the path they wish to go then they will not see a penny from me, it's as simple as that.
 

Elcentralen

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Oct 6, 2010
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hehe well id stay away from games like this ill newer get to own settlers ewen tho iwe liked it alot. and i do pirate some games altho i own alot more, if the game is worth owning you bet ill own it. well if the game is known for alot of dlc you need to perches like black ops iwe rather not own it.
 

BRex21

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Sep 24, 2010
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Twilight_guy said:
BRex21 said:
I realize my post was very long but I knew I was going to have to make the same argument several times and I wanted to be able to refer people up to similar arguments.

I know DRM sucks and I want it to be fixed. I want people to stop yelling and I want it to stop sucking. I really do. Publishers aren't going to give it up because pirates pirate there games and pirates aren't going to give up because they dislike DRM or can produce a better product by removing DRM (and because some of them are dicks who would pirate the humble indie bundle).

Maybe this isn't the right thread to make an argument about DRM in general but honestly there is no right thread, anywhere. The Escapist doesn't publish stories on issues that are that broad and If I tried to make a thread about discussion DRM within one page it would degenerate from "how to make good DRM" to a mass of people complaining that all DRM is always bad. I see DRM has a enormously ham fisted and futile attempt to try and control something that doesn't fit with conventional methods. Controlling data is like trying to control the tide. Yet I know that the goal of all technology is to improve and get better and I think there is someway to salvage DRM and make it in a way that people will accept it, to improve it. Yet nobody will listen. Even my initial thread immediately had ten negative responses and 1 neutral or middling positive response. I just want to be able to talk about this in a way where I won't feel like an outcast for having an opinion. I don't like having the opinion that everyone despises but I can't not have it. I know you don't understand but at least grant me the knowledge that you understand I have an opinion and you can agree to disagree even if you think I'm irrational.
I don't see why you can't start your own thread, there are plenty of people HERE discussing previous, relatively successful DRM schemes, that, while they have never worked fully, didn't fail to stop piracy AND take away from the finished product. Do you not think THIS: http://www.escapistmagazine.com/videos/view/extra-credits/2653-Piracy shows that there are no people willing to talk about DRM? Gabe Newel, someone who runs a company who has modernized a DRM system into something many people love, has been quoted here in video form discussing why his form of DRM is successful, by making it easier to access a product. Most modern DRM does not understand that, In fact, that has been a common theme of this thread. I personally think that the CD key, checking itself online to confirm it isn't a pirate version when an internet connection becomes available is the way to go.
This system has no merits, and virtually nothing worth salvaging, It didn't do anything other than piss off paying customers it has no value as a look back except as an example of what NOT to do, and you, someone who says you don't want to feel like an outcast from your opinion, keeps pointing out people keep saying that this spectacular failure, and the resulting cry of sucess, deserves any discussion beyond "what were they thinking, this is a failure."
You want valuable discussion about DRM, try contributing something to it.
 

benoitowns

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Oct 18, 2009
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Hmmmm, their DRM stops/decreases piracy eh? Well then..."types thepiratebay.org"....searches "assassins creed 2" Huh, its still there! I wonder how that could be? Lucky me I don't play these games so I don't have to worry about shitty ass DRM like this. Its not even that I'm totally against DRM as an idea, used properly it will stop most people from easily stealing it who don't use torrents. But to the main bulk of pirates, this does absolutely nothing. At most it makes them occasionally have to recrack the game because of an update.

What I mean when I say those who don't use torrents is that it stops nonpirateers from easily getting it. If the movie industry was more properly DRMed we likely(pulling this "likely" out of my ass however) see that those movies aren't being streamed all over the internet, while it would change nothing for torrenting pirates. I think its fair that they want to protect their product and thereby protect their profits, nothing wrong with that. But when they are only inconveniencing or making their legitimate customers uncomfortable/angry is when they should be rethinking things.
[/rant that has been said >1,000,000 times]
 

ObsessiveSketch

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Nov 6, 2009
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Twilight_guy said:
You know what I want to see? an actual discussion of what this DRM means. I've seen lots of people who instantly sputter a gut reaction and condemn it immediately but that's incredibly short sighted. There are lots of issues to discuss here, not the lest of which is why people hate it so much (and don't give me that crap about you just hate DRM or your internet connection sucks there is more to it and you know it). I want to know why people keep blasting DRM and why stories keep getting put it. Its not about simply hating the thing, this is on the level of a zealot crusade and I want to know why. As far as I'm concerned though, it's never going to happen because people are just too angry to talk all they can do is yell. Ah well, maybe DRM should treat use like means spirited children, we sure act like it.
Because it's the internet, everything is serious business. However, the most obvious issue with DRM like Ubisoft's is that by trying to protect their game they are greatly inconveniencing their paying customers, while those that pirate the game get not only the game for free, but an arguably better playing experience overall due to not having to jump through hoops. They are punishing the people that pay them monies because they want more people to pay them monies. It's a completely backwards-ass approach to any semblance of customer appreciation/service.
 

plainlake

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Jan 20, 2010
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Eh..I dont see how it was an succes. I bought all the Assasins creed games in the summer steam sales, but I have to log in at Ubisoft as well as steam just to play any, OFFLINE! And I just checked and working copies offline of all games are up as torrents. This means that you get a superior product if you pirate it. How is that a sucess?
 

DonTsetsi

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May 22, 2009
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dochmbi said:
Ubisofts DRM caused me to buy AC2, when normally I would not have. It took 6 weeks to crack it and I got tired of waiting after 2 weeks (normlly games get cracked in less than a day). So as far as I'm concerned, the DRM scheme was a success, but I'm probably one of the only people in the world it affected like it was supposed to.
I'm pretty certain it was cracked in less than 6 months. It was 2 months at most.
 

Simeon Ivanov

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Jun 2, 2011
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Okay, so you reduce piracy, but do you think people will buy your games when they have an annoying "internet connection required" feature? What the hell are you doing Ubisoft? You're not hurting piracy, I've played Ass Creed II and Brotherhood (and I bought them afterwards, don't bash on me) from a pirate site. All you're doing is pissing people off and reducing the people willing to play your games ...
 

ResonanceSD

Guild Warrior
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Dec 14, 2009
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Seriously. How many gamers don't have a dedicated internet connection these days? If you're from the developed world, I'm willing to bet that the answer is "not many".
 

acosn

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Sep 11, 2008
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Twilight_guy said:
Newell also has his hands on a proprietary DRM that everyone supports. I'm getting tired of saying this over and over but gamers are being shortsighted. Not everyone is going to use Steam's DRM and not everyone is willing to just go DRM free. DRM isn't going to go away because gamers kick and scream unless they organize a boycott on DRM games (which will probably kill several large studios) which no boycott of gamers has ever work ever. Therefor if we have to work with DRM we can at least go from one line "lol, drm fail" posts to an intelligent discussion. "this DRM failed because it was invasive, how could it be designed better?" rather then "Ubisoft fails again, lol asscreed sucks." I want something more then a gaggle of idiots treating the Escapist as if it was the goddamn TF2 forum on the Valve website. I want a website that pride itself on having a brain to show it. I'm not going to sit on my opinion that this is short sighted and do nothing.
Steam isn't overtly DRM. You can still play your games offline, and ultimately Steam is probably the best example of the idea that when you take away something, you offer a service that's just better. We've come a long ways from the dark ages of steam.

People get behind Steam because it's a DRM that isn't shoddily coded and as a whole isn't really problematic. In four years of use I haven't really had a problem with it, ever.
 

Twilight_guy

Sight, Sound, and Mind
Nov 24, 2008
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acosn said:
Twilight_guy said:
Newell also has his hands on a proprietary DRM that everyone supports. I'm getting tired of saying this over and over but gamers are being shortsighted. Not everyone is going to use Steam's DRM and not everyone is willing to just go DRM free. DRM isn't going to go away because gamers kick and scream unless they organize a boycott on DRM games (which will probably kill several large studios) which no boycott of gamers has ever work ever. Therefor if we have to work with DRM we can at least go from one line "lol, drm fail" posts to an intelligent discussion. "this DRM failed because it was invasive, how could it be designed better?" rather then "Ubisoft fails again, lol asscreed sucks." I want something more then a gaggle of idiots treating the Escapist as if it was the goddamn TF2 forum on the Valve website. I want a website that pride itself on having a brain to show it. I'm not going to sit on my opinion that this is short sighted and do nothing.
Steam isn't overtly DRM. You can still play your games offline, and ultimately Steam is probably the best example of the idea that when you take away something, you offer a service that's just better. We've come a long ways from the dark ages of steam.

People get behind Steam because it's a DRM that isn't shoddily coded and as a whole isn't really problematic. In four years of use I haven't really had a problem with it, ever.
Saying Steam isn't DRM or at least contains the components of DRM is like saying that a whale isn't a mammal. I don't know what "overtly" is supposed to mean but Steam is the most successful DRM ever. Also, most DRM, even Ubisoft's isn't shoddily coded, shoddy coding mean it doesn't work. If it was shoddily coded it wouldn't let you play even when the servers were up and the DRM would have been a much bigger fiasco (like 6 o'clock news big since that would be a major fuck-up). It's less about how well its coded and more about whether people support the core idea. They do for Steam but rarely do for anything else. Normally I wouldn't make such a big issue but the coder in me knows that their is a difference between good code and a good program. Maybe it's just because people can use offline mode or maybe it's because people trust Valve even though it has a monopoly and could in theory lock all games at the snap of their fingers. I dunno but I think popular opinion is the biggest threat to any future DRM plans. DRM seems like a more politically charged issue then the economy at times.
 

'-_-

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Aug 10, 2009
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DRM, SecuRom and all those sh1ts is what's gonna create more pirates. Personally, I don't mind paying 60$ for a good video game. But when they come up with all those "online-authentication-at-all-times-because-we-don't-trust-nobody" stuff,they're gonna piss many people without internet connection off (yes, it's rare but sometimes we're always on places without internet and nothing wears it off better than playing some singleplayer) or when their servers crash. So people will look to cracks not only because it avoids all that but it saves them money too!