Ubisoft Scheming to Defeat EA and Activision

BlindMessiah94

The 94th Blind Messiah
Nov 12, 2009
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Good luck with that.

How do you plan on generating that revenue? With DRM?

Don't make me laugh.
 

ZippyDSMlee

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Sep 1, 2007
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And they are going to do it by streaming 2% of the game right to the consumer so they can control content "better"?
 

ImperialSunlight

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Nov 18, 2009
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Personally I love everything I've played of theirs so yes I hope they'll beat their opponents (particularly Activision) to a pulp.

Edit: Also would everybody shut the fuck up about DRM? I thought they stopped that in Brotherhood, not to mention that their games play better on consoles anyway.
 

BlackEagle95

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Apr 3, 2011
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I've liked what little I've seen of Ubisoft, even without Assassins creed(i don't know why, just never got it). Hopefully they can rise to make some really great games, and not focus on creating clones to complete with the EA and Activision.
 

Bre2nan

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Nov 18, 2010
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Yeah, if you keep the kind of sound decision-making around that has caused you to package your PC games with the worst DRM of all time and either grossly mishandling or downright stopping every one of your good last-gen franchises, than EA and Activision are still a long ways away, Ubisoft!

You're not going to be able to compete with the big boys until you go through some serious attitude adjustment. Let's look at what you're doing with the only good franchise you have from this generation, Assassin's Creed. Game-a-year release cycle? Increased multiplayer emphasis? I love Assassin's Creed, but hooking it up to a milking machine and draining it of every last drop is going to do neither of us good in the long run.

Focus on not shitting on everything you touch before you start having delusions of grandeur!
 

Therumancer

Citation Needed
Nov 28, 2007
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ace_of_something said:
Maybe they should just focus on making super good games?
Seems easier.
Well, there isn't a lot of money to be made in "super good games" overall, which I think is one of the big problems with the influx of casuals into the market. Simply put Ubisoft's likely strategy is to try and make products to compete directly against EA and Activision's established franchises for the same markets.

That said, I think Ubisoft has a shot at taking the #2 spot because from where I'm sitting it seems like EA might be in some trouble shortly. EA has been throwing a massive barrage of products on the market all at the same time. We're talking some of their biggest franchises here along with rising franchies like "Dead Space". We just had a new "Sims" game come out and we've got "Darkspore" on the way from Maxis, we've had "Dragon Age 2" and that's just recently. We've got Mass Effect 3 coming for the end of the year, and of course "Old Republic".

The thing is that EA has been involved in such a blitz that especially in a bad economy I think they are doing some damage by competing with themselves. What's more I don't think any of their titles so far have been huge successes. "Dragon Age II" has been getting blasted, and we all know about the promotion with them trying to pump it up by offering free "Mass Effect 2", "Dead Space 2" did okay, but hardly seems to have been a massive hit, "The Sims: Medieval" was okay but doesn't seem to have been the massive hit they were hoping, and "Darkspore" seems to be getting comparitively little attention for good or ill, despite it's release at the end of this month.


I don't predict EA collapsing or anything, and I'm sure they are making money, but with this many titles coming out, including some of their biggest franchises, I think they are underperforming. We're probaly going to see another couple of years of downtime for development for these franchises, and in the meantime if Ubisoft scores some big hits,
I could see them becoming #2 and EA hitting #3. Really EA holding that spot seems to be increasingly dependant on Old Republic becoming a monster success, which will probably happen, but isn't a guarantee, if it's only a mediocre success, I think EA will lose some steam.
 

13lackfriday

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Feb 10, 2009
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Awwww ICKKKK!!!!.

Does anyone else find it incredibly distasteful that game studios now have to make games, not based on their creative ability, but by what their competitors are doing?
 

VincentX3

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Jun 30, 2009
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gigastar said:
RedEyesBlackGamer said:
I can't believe I have to bust out Bender again so soon.
Bleh, ninja'ed.

Still i dont think we need a big 3 of publishers too. Theres still enough flamewars ovet the whole M$/Nintendo/Sony competition.
double ninja'ed!

but in all seriousness....
[HEADING=1]HA![/HEADING]

Nuff said
 

SomeGuyNamedKy

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Sep 25, 2008
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I've got a quick idea Ubisoft could use:

Kick the Rabbids way the hell away from Rayman, and make a good Rayman platformer.
 

DarkhoIlow

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Dec 31, 2009
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This is indeed a great goal,too bad it won't happen.

Maybe in a different plane of reality.The only decent games that Ubisoft has made thus far are Prince of Persia and Assassin's Creed.
 

SelectivelyEvil13

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Jul 28, 2010
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ace_of_something said:
Maybe they should just focus on making super good games?
Seems easier.
And sadly, neither they nor their competitors seem to realize the genius behind this strategy.

*sigh*

So... Assassin's Creed MMO, I presume?

Critics - "It wouldn't work!"
Ubisoft - "WE'LL MAKE IT WORK!!! WE. WILL. MAKE IT. WORK."
 

infohippie

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Oct 1, 2009
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As long as they keep treating their customers like shit with their draconian DRM, I will continue to not buy their games. It takes customer goodwill to reach no. 1, and this is something Ubisoft fail at cultivating.
theemporer said:
Edit: Also would everybody shut the fuck up about DRM? I thought they stopped that in Brotherhood, not to mention that their games play better on consoles anyway.
No, we won't shut up about it. Every time Ubisoft is mentioned, I (and probably many others) will bring up their DRM. Nobody should be allowed to forget that Ubisoft screws their customers.

[sub]As for "playing better on consoles", that's a very subjective opinion and can never be assumed to be the same across a broad range of people. Don't start the console vs PC war again.[/sub]
 

ace_of_something

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Sep 19, 2008
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SelectivelyEvil13 said:
ace_of_something said:
Maybe they should just focus on making super good games?
Seems easier.
And sadly, neither they nor their competitors seem to realize the genius behind this strategy.

*sigh*

So... Assassin's Creed MMO, I presume?

Critics - "It wouldn't work!"
Ubisoft - "WE'LL MAKE IT WORK!!! WE. WILL. MAKE IT. WORK."
Okay, that actually made me LOL.
Can you imagine an MMO where every single person in the game is trying to sneak up on each other?
 

Di'kut

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Mar 28, 2011
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How do they plan on doing that when they aren't even making any good games?