ace_of_something said:
Maybe they should just focus on making super good games?
Seems easier.
Well, there isn't a lot of money to be made in "super good games" overall, which I think is one of the big problems with the influx of casuals into the market. Simply put Ubisoft's likely strategy is to try and make products to compete directly against EA and Activision's established franchises for the same markets.
That said, I think Ubisoft has a shot at taking the #2 spot because from where I'm sitting it seems like EA might be in some trouble shortly. EA has been throwing a massive barrage of products on the market all at the same time. We're talking some of their biggest franchises here along with rising franchies like "Dead Space". We just had a new "Sims" game come out and we've got "Darkspore" on the way from Maxis, we've had "Dragon Age 2" and that's just recently. We've got Mass Effect 3 coming for the end of the year, and of course "Old Republic".
The thing is that EA has been involved in such a blitz that especially in a bad economy I think they are doing some damage by competing with themselves. What's more I don't think any of their titles so far have been huge successes. "Dragon Age II" has been getting blasted, and we all know about the promotion with them trying to pump it up by offering free "Mass Effect 2", "Dead Space 2" did okay, but hardly seems to have been a massive hit, "The Sims: Medieval" was okay but doesn't seem to have been the massive hit they were hoping, and "Darkspore" seems to be getting comparitively little attention for good or ill, despite it's release at the end of this month.
I don't predict EA collapsing or anything, and I'm sure they are making money, but with this many titles coming out, including some of their biggest franchises, I think they are underperforming. We're probaly going to see another couple of years of downtime for development for these franchises, and in the meantime if Ubisoft scores some big hits,
I could see them becoming #2 and EA hitting #3. Really EA holding that spot seems to be increasingly dependant on Old Republic becoming a monster success, which will probably happen, but isn't a guarantee, if it's only a mediocre success, I think EA will lose some steam.