Lord_Panzer said:
CantFaketheFunk said:
Update: Well, well, well. This might have done something after all. A post to the official United Airlines Twitter...
I'm sorry, what?
An airline has a fucking twitter account? No, no, NO! That is beyond stupid, and I cannot, for the sake of my mental health, believe this to be true.
As Mr. Funk said, Twitter's actually a highly important PR resource. It allows a business to provide extremely brief updates on their activities to clients and other interested parties. Think of all the games you've waited for over the years. Well, until Twitter came along, there was nary a peep out of most companies (Blizzard leaps to mind) during the years of the development cycle. A Twitter account gives out only a 140 character blurb per tweet. So it can't say anything of extreme substance (unless it links to another website) but it does make the follower of that account feel like there is someone alive on the other end, that, in fact, there are actual human beings at the company, that the company is doing something. It also allows companies to interact with their followers using the @ message system, which leads to higher customer satisfaction all around, if you can give them an answer.
That's why Twitter's so popular, actually. If it were just the equivalent of a Facebook status, then there'd be no reason for it to exist. That's why all the news corps have them now and your bloggers, and even United Airlines. It's a free tool to raise a company's profile and consumer awareness.
I will say that some companies can use it for evil. UA, in this instance, tried to play off their wanton destruction of the man's guitar with a clever pun. I can imagine his reaction: "Ha. Ha. Now give me my money."