There have been several articles crop up here recently regarding gender in games, and none of them have really mentioned Mass Effect that I'm aware of. It seems like it would be the perfect study in seeing how Sheppard is portrayed as being masculine or feminine, as opposed to simply being biologically male or female and saying the same lines or engaging in the same sort of conduct.Tally LRR said:Curious to know whether female Commander Shepard came up during the panel. I find her to be an excellent video game character, and I believe her strong portrayal is due both the to the writing and voice acting. Also an interesting situation as, to the best of my knowledge, male Commander Shepard has largely (if not entirely) the same diologue options. But I never got the sense that female Commander Shepard was overly masculine. So there's a case where they've taken one character, given it two possible genders, and (I feel) managed to make them both come across well. At least, the female comes across well. I haven't played as male Shepard, so don't really know for sure.
I do think there's a broader preference among men and women than just 'guys like x, women like y' because I've known guys and gals who like sexy, flirtatious characters and those who don't, those that like revealing armor and clothing, and those that don't.
Also, men are quite capable of writing engaging and believable female characters, just as plenty of woman can write authentic and interesting male characters, I've read plenty of books where that was the case, so there's no reason it can't hold true in games. But bad characterization is bad characterization, and it does happen in games more than it should, for male and female characters.