Valve Says Ad Agencies Are "Worthless," Going it Alone for Portal 2
- Thread starter Logan Westbrook
- Start date
I think the real question is Why would Portal 2 need to get an ad to begin with? Period.New Troll said:
I think it'll sell more copies than MW2, just for being Portal 2. And if it doesn't I'm going to make sure it does by buying it for every consol for every friend I have. I suggest you do the same..
Valve's "Meet the ____" are by far better than any trailer that existed and far more memorable than anything else out there.
I'm sure they'll do just fine.
I'm sure they'll do just fine.
This is what I love about Valve. They see the cookie-cutter ad industry, and instead of trying to manage with what's offered, they just say "Screw it, your ideas suck, we're going to do it ourselves."
While this line of thinking may not be profitable to ad agencies, I don't exactly think they're struggling, what with AAA shooters gumming up the release schedule. After watching the "Meet the Team" videos over and over, and hearing that if anybody would be making a Half Life movie, it would be Valve, I am more than excited to see what their department comes up with for even a short TV ad.
Valve, already on the upswing from PC-console games such as The Orange Box and Left 4 Dead, seems to be the company to watch for the next several years. What with their almost mad-scientist level of brilliance in the creation of Steam, to their capitalizing on opportunities like a sequel to Portal, I can't wait to see what they'll do next.
While this line of thinking may not be profitable to ad agencies, I don't exactly think they're struggling, what with AAA shooters gumming up the release schedule. After watching the "Meet the Team" videos over and over, and hearing that if anybody would be making a Half Life movie, it would be Valve, I am more than excited to see what their department comes up with for even a short TV ad.
Valve, already on the upswing from PC-console games such as The Orange Box and Left 4 Dead, seems to be the company to watch for the next several years. What with their almost mad-scientist level of brilliance in the creation of Steam, to their capitalizing on opportunities like a sequel to Portal, I can't wait to see what they'll do next.
i love valve
oh and thanks for reminding me that i want this figgin game so bad!! GAH I CANT WAIT!
oh and thanks for reminding me that i want this figgin game so bad!! GAH I CANT WAIT!
Ahhh! I just saw the tv spot! If this is the authentic TV spot, but I see no reason to believe it isn't...
I hope I embedded it right. If I didn't: http://www.youtube.com/watch?v=r_bVnFpAmNE
I hope I embedded it right. If I didn't: http://www.youtube.com/watch?v=r_bVnFpAmNE
Good luck, Valve! Not that you'd be needing any to market Portal 2 to me--it's pretty much a done deal.
Ad agencies aren't worthless. Only worthless ad agencies are worthless. Of course, because you can't pinpoint how many costumers will learn about/buy your prodcut because of a specific ad, they can bullshit you all the way to the bank.
If there's a dev that can do it it's Valve. I look forward to see it. Will certainly beat any of EA's campaigns in recent memory.
If there's a dev that can do it it's Valve. I look forward to see it. Will certainly beat any of EA's campaigns in recent memory.
Now I'm half hoping for Portal 2 to be a flop. Just to make him eat his words. It probably won't happen, but I can have dreams, right?
I hate statements like this, the "Look at us! We're so indy, we're too good for your mainstream methods because we're so different it hurts!".
I hate statements like this, the "Look at us! We're so indy, we're too good for your mainstream methods because we're so different it hurts!".