To preface this, I am in no way supporting or endorsing Zynga's potential victory (or even appearance) in the Escapist March Mayhem. And I am just a conspiracy-loving crank (real or not), and not to be taken seriously.
With all that in mind:
Personally, I think the possibilities are as follows:
With all that in mind:
- Rewind to last weekend. Valve, developer extraordinaire, has been pushed to the limit.
They started out with a bang, getting thousands of votes in the first hour. But Zynga puts a link up in one of their FB fanclubs ("ADD ME!!!"), and suddenly, they have just the necessary votes to pull ahead - x+1.
Other developer fans join forces with Valve. Under this unity, they have managed to retake the lead. But Zynga simply posts on another FB game, and it is again x+1 Zynga.
Valve resorts to tapping the power that is their home site. The votes accumulated outnumber those of the other final four match combined - it is quite likely a record in votes and traffic for this site, period.
Zynga puts a button up on Facebook. The masses click. Once again, x+1.
Saturday morning, and things have gotten desperate. Valve fans, other fans, the entire community have pulled out all the stops to no avail. The outcry is fierce - if forum posts counted rather than votes, Valve would be winning with an 85%+ share - but the deadline draws near, and Zynga is drawing away. X+1 has become x+3.
Without warning, the lights go out. Voting is frozen, and forum access is limited. The deadline has been tabled 24 hours. And when the system comes round, Valve not only has a lead, but a rather comfortable one - moreso than can be explained by a Twitter differential. Stranger still, Zynga doesn't do anything to gain on Valve in the final hours, despite the fact that their tactics have worked time and again. A developer that has no problem garnering over 20 thousand votes cannot scrape together another 2. Valve wins.
Personally, I think the possibilities are as follows:
A) (And most likely) It is what it is. Valve pulled it out in the final hours, and I'm just paranoid.
B) The Escapist, recognizing a potentially volatile community fallout from a Zynga victory, acted in the best interests of its participants. Things were done, no one was spared.
C) Maybe numbers were fudged the other way. Zynga was never that close, but it made for good TV (March is a sweeps month, you know).
D) Maybe Zynga was caught cheating. And in the ensuing blackout period, they were given the option "Die quietly, and we won't blow the whistle on your vote manipulation." From a cinematic sense, I sorta like that one.