Games are just becoming increasingly influental and are maturing as a medium. Games are attempting to tell more mature stories, stories that adress sexism, racism and such. Consequently, if they do, people talk about it. Games are also increasingly held to the same standards as other forms of entertainment, which have been criticised for their problematic content for much longer. And gamers themselves are growing up with their industry, there are more and more older gamers, and their preferences might not be the same as they once were. If you're 40 years old, married, and father of a daughter, chances are you think differently about the content of your games, the messages they might send her, as you did when you were 15.