There's a few common fallacies about MMO that need to die a quick death.
1. There's no story.
There's plenty of story, if you bother to read your quest text, and pay attention to the world around you. So they're not generally told via voiced cutscenes - big deal. Neither was any Final Fantasy prior to 10, neither was Planescape: Torment.
2. Hotkey combat is dull. Press Auto Attack to Win.
Leaving aside that an increasing number of MMOs don't use hotkey systems, it's a good way to handle what becomes extremely complicated combat once you've got a few levels. My mid-level WoW warrior has around 30 hotkey icons, all of which can be used in the middle of combat. Imagine how ridiculously complex the key comboinations would have to be to be able to use all of them, instantly, in the middle of a fight. These aren't Bethesda games were you can hit pause and scroll through your abilities and inventory at your leisure.
As for auto attack - try killing a enemy of your own level in WoW just with auto attack. You'll either die or it'll take forever, and if you were in a group and used only your auto attack you'd be kicked, instantly, because you'd be playing like an idiot.
3. It's all endgame raiding.
City of Heroes took 7 years to introduce endgame raids, and kept up to 100K+ subscribers without it. Even WoW has 85 levels of content before you reach the endgame. Approaching an MMO as 'all about the raiding' is like inputting a cheat code to jump straight to the suicide mission in Mass Effect 2 then complaining that it's too short and there's not enough character development.
When it all comes down to it, the Escapist isn't an MMO friendly site, which I find a little strange given that I played Oblivion and the huge open world that people rave about just struck me as like WoW... a small, cheap, underdeveloped WoW.