YES! First thing I said when I saw the thread title was "That is an EXCELLENT question!".
I don't have an answer, I just wanted to voice (text?) my support.
Want to hear a nice little story? My first year flatmates at Uni actually used the word "scary" when watching a gore flick. It wasn't even that gory, it was bloody "Shawn of the Dead" - a horror parody. It seems this trend (hardly a trend, considering it's been done for decades) has managed to convince people that, indeed, gore == horror.
It seems "splatter flick" took over "horror", while it just used to be a subgenre and films just take the excessive blood route every time, even when there's no place for it. Either that, or they throw in a 8 year old girl ghost and somehow tie her to the plot while showing her being innocent and playful in the dark with her doll and ... you know what I'm talking about.