Wonder Woman is an action hero, and as an action hero (I hate to say this, but it's true), her stories are more likely to appeal to boys. While we can talk all we want about adult sensibilities, these stories are really for children.
As good as The Dark Knight was, it probably wouldn't have had the appeal it did if Batman wasn't an iconic character from people's childhood.
Characters like Wonder Woman, who have a tendency to solve things with their fists, are popular among boys not because of how adults relate to each other, but because of what we teach our children. While recent years have certainly seen a push back against "violence" among school-age children, boys are much more likely to be encouraged to "have it out" than girls are.
As a result, boys, not girls, are more likely to want to kick the bad guy's ass physically. Of course this comes with exceptions, and it's not the rule, but it is a prevailing tendency.
And both boys and girls want to see a superhero they could see themselves growing up to be. Little girls don't want to be Wonder Woman because they have no desire to kick the bad guy's ass (in general... don't freak out). Boys don't want to be Wonder Woman because unless they undergo sexual reassignment surgery, they can't, even in imagination land (again, in general).
So until we live in a world where a large enough number of boys or girls can look up to this character, a kick-ass female superhero is unlikely to grab the imagination of children. And much like the tobacco industry, comic stories have to hook 'em young, even if they have to be reminded later (a la Dark Knight) that they've got the itch.
As good as The Dark Knight was, it probably wouldn't have had the appeal it did if Batman wasn't an iconic character from people's childhood.
Characters like Wonder Woman, who have a tendency to solve things with their fists, are popular among boys not because of how adults relate to each other, but because of what we teach our children. While recent years have certainly seen a push back against "violence" among school-age children, boys are much more likely to be encouraged to "have it out" than girls are.
As a result, boys, not girls, are more likely to want to kick the bad guy's ass physically. Of course this comes with exceptions, and it's not the rule, but it is a prevailing tendency.
And both boys and girls want to see a superhero they could see themselves growing up to be. Little girls don't want to be Wonder Woman because they have no desire to kick the bad guy's ass (in general... don't freak out). Boys don't want to be Wonder Woman because unless they undergo sexual reassignment surgery, they can't, even in imagination land (again, in general).
So until we live in a world where a large enough number of boys or girls can look up to this character, a kick-ass female superhero is unlikely to grab the imagination of children. And much like the tobacco industry, comic stories have to hook 'em young, even if they have to be reminded later (a la Dark Knight) that they've got the itch.