Dirty game boxes manhandled by grubby ten year olds. Game discs manhandled by grubby employees. I know this is "just how it is" and I honestly don't have a better idea of how to sell games in that limited space, but gosh, any other retailer is preferable to that - even Kmart. I don't "hate" them, but I would rather shop anywhere else. Why is a game with the plastic wrap and security stickers off of it considered "new" from gamestop, when that game in that exact same condition from me is considered "used" and nonrefundable everywhere else, including gamestop?
And yeah, there are simply better prices, not just online, but from other brick and mortar stores. The thing that annoys me about gamestop is how they "have" to sell used game and push preorders to stay in business, yet other places don't pull stuff like that. Hey, maybe a games-only retailer isn't a viable business model? When digital sales are yet another competitor to a place like gamestop, wouldn't it be a far better idea to offer physical / monetary incentives to shopping there, rather than digital map packs and exclusive digital skins? (Especially when you consider these exclusives just end up online eventually anyways.)
At a certain point, games are going to end up like music and movies, where it's not about getting a piece of plastic that can simply run a game. It's going to be about collectibility and fandom, which is something gamestop doesn't understand and will eventually kill them. Stop treating it like a public utility and start treating it like the niche that it is. Don't just sell a Call of Duty preorder. Sell Call of Duty t shirts and hats and jackets and buttons. Stock the games other places won't stock. I probably wouldn't buy a Silent Hill at a gamestop, but I'd sure as hell buy Silent Hill merchandise from one.
But no, this business major has to just sit back while retailers blame other factors for their inability to cater to customers and slide into irrelevance... anyone want to give me a job? I'd like a job.