Normally I only come to the site to watch ZP, but this thread caught my attention and I just finished reading all the posts and created an account so that I could put in my opinion.
First of all, I agree with Jhereg42 that game companies need to show some faith in the customers if they want us to buy their games (those 3 steps were good ideas). On the occasions when they don't (Spore) it comes down to personal feelings. I was going to download a copy of Spore because the of the DRM (so NinjaDwarf is wrong) but I did not for one reason.
The game had a designer who was involved in the publicity so it was not like I was ripping of big evil EA, I was ripping of Will Wright. That is why I won't be downloading any games by Lionhead Studios, they have a person I feel like I would be stealing from. Furthermore, I like Maxis games and want them to continue making games. If there was a way for the money I spent on the game to go to Maxis and not EA, I would have done that. While EA does not do a good job of being nice to its customers, Will Wright did in the presentations where he previewed the game.
There have been a lot of analogies about the theft of software; cars, Tivo, hookers, music, yada yada. What I am surprised no one mentioned was comics and webcomics. Garfield is a comic that appears in many newspapers so to read it you need to buy a newspaper or one of the books. Compare that to PvP, Penny Arcade, Questionable Content, ect. Those comics are not only available for free over the internet, but you can go back through the archives whenever you want. What is more, Scott Kurtz, Jerry Holkins and Mike Krahulik, and Jeph Jacques source of income is those comics. Comics that are available to anyone with an internet connection. Garfield is on the internet (do a Google image search for Garfield comic and you will find plenty) but that is not Jim Davis's business model (I doubt most of those are even up there doing anything more for him then exposure), he makes his money through the print version. Game publishers need to find a new business model and become the Rich Burlew, Illiad or Randall Munroe of video games.