I actually think that $60 for a game is a very reasonable asking price, at least for something where you can sink 100's of hours into, and even so, these games can take years to design, so I imagine that has something to do with the price. I bought Borderlands 2 at launch for $60, and I have spent over 300 hours playing it, same goes for Battlefield 4, Halo 3, Mass Effect 3 and a bunch of other games in my library. Besides, wait a couple of months, and the price of a game will shoot right down (unless it is Call of Duty of course). What doesn't really make sense is why digital download games are often the same price (or even more expensive) than their retail counterparts, if they changed this, then I imagine that a lot of people would be happy.