Matey said:
I find that part interesting. The groups who crack most games are not seeking profits and the vast majority of pirates aren't going to pay launch day prices for the game regardless... so why would it make any difference to the pirate whether they get the game for free on day 1 or 2 months later? If they can't afford to buy the game for full price they will pirate it when they can. I don't see how the time frame is relevant, if they have no money to buy the game, they aren't going to buy the game.
There area few things at work here, so let's talk about them in sequence:
1. Game Publishers, just like Movie Publishers, are mostly interested in the release and near-release sales, since that's when the majority of sales happen and that's usually when they calculate profit. If you can stop a cracked version from hitting the net until a month or two (or in the case of FIFA 16 half a year) after release, the idea is that you'll get some extra sales from those that
really want to play your game but would jump at the opportunity to get it free instead of paying for it if they had that chance.
2. Games' popularity diminish after release. Everyone talked about Battlefront when it was released some 1,5 month ago. Not so many are talking about it now. At some point people just forget about games (and other media) unless it is a game they really, really want to play. So if you can't crack Just Cause 3 for a few months, chances are that most pirates that might have pirated it on release are not going to be bothered since there will be other games they are more interested in.
3. Pirates are people too and this ties in to the point above. If a Pirate gets a significant enough backlog they will start picking the games they want to play the most and as such will ignore older releases that aren't as hyped right now (unless that's the game they want to play).
4. Supposedly all of them above can add up. If you know that you didn't get to play FIFA 16 because you couldn't pirate it and you couldn't pirate Just Cause 3 and didn't get to play that either and suddenly Awesome Game, which you really want to play, is announced to have Denuvo, chances are that you might actually decide to pay for it instead.
Piracy, like so many other things, is mostly down to psychology. Make it hard enough for the pirate to get the games they want when they want them and chances are that they might buy a legitimate copy instead. Even if they don't, your shareholders will love the realization that your game wasn't extensively pirated.