Xbox One Designed "With Advertising in Mind"

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Jesse Billingsley

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Mar 21, 2011
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Can someone go threw all of the Xbox One articles and count how many times they say "It's part of the experience?" It has got to be up there in the triple digits.
 

synobal

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Jun 8, 2011
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It has ads that you pay to get, isn't that fun! Only a totally evil mega corporation could make you pay for ads.
 

Draconalis

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Sep 11, 2008
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So what happens if I just keep screaming "Fuck Ads" at my hypothetical Xbox periodically.
 

ThatQuietGuy

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May 22, 2013
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Plot twist: EA is paying Microsoft to be horrible so they look better by comparison.

Damn EA is evil...
 

cahtush

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Jul 7, 2010
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It's like they see ads like some sort of feature.
Sometimes i wonder what on earth their PR is doing.

Draconalis said:
So what happens if I just keep screaming "Fuck Ads" at my hypothetical Xbox periodically.
My guess would be some very NSFW ads.
 

Grabehn

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Sep 22, 2012
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Phrozenflame500 said:
So the xBox One was specifically designed with corporate interests in mind?


I also love how even the ad team is having none of the smartglass and tablet bullshit.
THIS, ALL OF IT. Is anyone really surprised about them having advertisements as a base design for their dashboard? It is a really smart move thou, since they will make a huge profit out of it.

Me? I haven't cared about consoles for the longest time, and continue to do so, sadly.
 

irok

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Jun 6, 2012
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Wow, just when you think theres nothing else to screw up , they come up with something else, regardless whether or not they have drm and support used games or what have you does anyone trust them anymore?
 

chozo_hybrid

What is a man? A miserable little pile of secrets.
Jul 15, 2009
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Why would I want ads to be "part of the experience." They can go screw themselves, Xbox 360 was bad, but tolerable, that said, my PS3 never annoyed me at all with ads, so I hope the PS4 sticks to the same idea.
 

BrotherRool

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Oct 31, 2008
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Rariow said:
I just don't get these men. Stuff like this you're supposed to hide away in the fine print to be an unpleasant surprise for your customers, not parade as one of your main selling points. I'd frankly be less annoyed if the advertising was a sudden reveal a day before the thing came out, I just can't understand how the biggest electronics corporation we have can be so damn stupid.
I agree, I really do think that most people would prefer to learn this stuff on launch day, because at least it would show that someone in Microsoft has some semblance of intelligence, instead of this weird inability to stop talking about every single negative feature of their console.
 

Shamanic Rhythm

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Dec 6, 2009
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Oh look, those predictions turned out to be completely true.

Does Microsoft not get that pitches to investors will, in this day and age, also be read by buyers? That's the only reason I can think of for their abysmal PR.
 

Callate

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Dec 5, 2008
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Wow. Remember when industry flacks used to say their interfaces were designed with things like "ease of use" or "convenience" or "simplicity" or "efficiency" in mind? I mean, we knew that was usually bullshit that sounded good and cost nothing to say, but at least it was lip service towards the idea that the customers were, well, the customers.

That's... amazingly brazen. I'm actually starting to feel nostalgic for when they respected us enough to lie to us.

Also noted this in the original article cited:

"This sort of works at two levels. There's the game producers who have a different API, so a different set of code and system that they use, and they've got a lot more control of the whole thing," he stated, "whereas from the advertising point of view we have a slightly more limited set, which is designed to protect the user. The company is very keen on protecting the user from any sort of abuse so we can't do certain things."
Ah... Great. So much like the publishers were originally given the freedom to use or not use the switch that would prevent users from playing used copies of their games, if the publishers decide to put their own advertising into their games, they can target it to a more specific set of biometric data than is available to Microsoft's advertisers? That's not reassuring...

Now, to be clear that I'm not donning a tinfoil helmet: I suspect what is currently in mind is not hugely different from a computer that uses cookies to target banner ads based on a user's past buying habits. But it's a terrible precedent, there's no guarantee it will stop there just because it begins there, it puts a distinctly sinister tinge on the XBox One's Kinect requirement-- and besides, I have options on how my browser handles things like my history and cookies that users of Microsoft's gated XBox One experience won't.
 

tehroc

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Mr.K. said:
I'm really starting to wonder what parallel universe Xbox designers came from where all that looked like a really great idea, before it was scary now it's turning into hilarious.
Don't worry PC users I'm sure this will all be included in the next version of Windows.
 

Azure Knight-Zeo

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Jun 7, 2010
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"The new Xbox One dashboard was designed with advertising in mind." "On Xbox [One], the ad is part of the actual experience, it's not something that is outside."

Yeah that's what people buy an Xbox for, forget about playing games it's all about the ads.

Is this some kind of joke?!
 

klaynexas3

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Dec 30, 2009
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I don't know how I feel about this. On the one hand, at least they are honest about being manipulative, abusive, and total dicks. On the other hand is the stuff they're being honest about.

Hey Microsoft, here's what I want to know: What about the next console do you NOT want us to know? Seriously, all companies have secrets about their products. With what they are telling us, what can they possibly NOT be telling us? Is the console hardware made from the bones and organs of a kitten? Does it run on the tears of orphans?

I honestly don't know how I feel about this, because at the very least, unlike some corporations, at least they are blatantly telling their customers they will be ravaging their virgin anuses with a 20 inch in diameter, 10 foot uncircumcised penis.
 

Evil Smurf

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Nov 11, 2011
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Mumorpuger said:
I've used my router to block ads.... it's really handy. My Xbox 360 is unable to display ads, but as a side effect I can't watch Hulu. They detect the ad wasn't played and refuse to play.
how do you do this?
 

SinisterGehe

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May 19, 2009
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Nazulu said:
Can we say abusive advertising? Being forced to buy the Kinect, keep it always active with the console.
I am just curious since abusive advertising, forceful advertising is illegal in some European countries. Specially advertising targeted towards minors (And there will be minors playing the console): I think it is completely illegal in Sweden, partially in Finland. Dunno about other areas.

Also there are regional restrictions on advertising standards, what you can say and show. Like I know for sure American advertisements will not pass the Finnish standards.

This will turn interesting, I want to see who tries to defend this policy and system
 

Jabberwock King

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Mar 27, 2011
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I do not relish the idea of having every discussion that goes on in or near my living room being recorded by cold wretched lizard people in suits, this just feels too Orwellian in scope. Also, I can tolerate the 360 dashboard as it is now because it always stuffs ads in the bottom right corner where they can be outright ignored, but trying to integrate them into other parts of the interface to trick people is annoying.

In addition, my idea of wrapping the Kinect in cellophane is becoming more and more appealing.
 

Jabberwock King

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Mar 27, 2011
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Evil Smurf said:
Mumorpuger said:
I've used my router to block ads.... it's really handy. My Xbox 360 is unable to display ads, but as a side effect I can't watch Hulu. They detect the ad wasn't played and refuse to play.
how do you do this?
There was a story about how you could do this awhile back. I can't recall the details but it's probably still around.
 

Astoria

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Oct 25, 2010
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I don't understand how the xbox one can make transitioning between gaming and tv any more simple than pressing a button on your remote. I was re considering buying it when they withdrew all their 24 hour check in and that crap but I'd rather not have millions of adds shoved in my face while I'm playing a game thanks.
 

Amir Kondori

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Apr 11, 2013
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As soon as I read that the Kinect was to be required to operate the xbone I knew they would be mining the recorded conversations for keywords in order to do targeted advertising. Why anyone would buy one of these things is a mystery to me.