Huh. Now, I feel glad that I didn't buy the game. Don't get me wrong, I LOVE Fable, and I thought Fable 2 was decent, but I suspected that Fable 3 would pretty much be the same as Fable 2, and it looks like I was right. Plus, I just finished playing one game where a Lovecraftian monstrosity turns out to be the final boss FOR NO ADEQUATELY EXPLAINED REASON, so I guess I dodged a bullet there.
Honestly, the Fable games have an interesting premise, and they fill the rpg-comedy niche well sometimes, but if you don't innovate sufficiently between games, then they're not going to sell (unless you have a massive fanbase like Halo, but even then it feels like you're cheating your fans).
If Fable threw out the good-evil axis for a truly open moral choice system that relied on consequences instead of arbitrary points (and made the game like 20 hours longer), THEN I'd buy it again. In the mean time, the Elder Scrolls will continue to beat Fable in pretty much every category.
P.S. The above is my opinion, you don't have to agree with it, and it doesn't mean that I'm right.