Well, at the very least 360 had plenty of first-party exclusives; Gears, Halo, Forza, Dead Rising, Fable, and even Kinect games. Not all of them were success, but they were exclusives regardless and it did gave them the edge to compete with sony.
Then that d*ckhead of a xbox head (whom I shall not name because I am quite tired of saying it) decided to kill used games, make kinect mandatory, and add multi-media feature for Xbox One. Phill Spencer after his takeover seemed to care, because xbox one still had some exclusives; Sunset Overdrive, Gears 4 and 5, Halo 4 and 5, more Dead Rising, etc. Shallow, but still exclusives.
For both 360 and XB1, I do think there were at least some great exclusives.
But these days, all of Spencer's directions seem to fail hard:
- Releasing games both on Xbox and PC market ON RELEASE is kinda stupid, because why would anyone buy it on both platforms at launch? Sony understands this, and release their games on PS consoles first, and then on PC while later.
- The rare exclusives that do get released usually are mediocre. I.E. Starfield
- Acquiring as many studios as much as possible without considering the return; I.E. the Major purchase of both Bethesda and A/B
- Over-reliance on game pass; It should be a supplementary feature, not the main gimmick
- Multiple Xbox Console versions, which I believe makes it hard for developers to make their games work for all of the consoles
But the biggest issue IMO is how he gave up after Redfall; I am never gonna let this one down, and no one should either. Admitting Xbox is falling behind? That's good part, and he acknowledged the loss. Not even gonna consider supporting new exclusives? That's the crappy part. I mean FFS, PS and Switch both are steadily releasing exclusives; why not for Xbox? If you guys are at the last place, might as well as save your faces with some exclusives
NGL, it kinda hurts to see Xbox in such state. Because despite all the BS, I and a lot of fond memories of getting online with buddies and socializing